Tuesday, December 24, 2019

The Silent Relationship Killer Social Media - 824 Words

The Silent Relationship Killer: Social Media Addiction is the cause of many ruined relationships and broken friendships; social media addiction is no exception. This quick and easy way to satisfy your need for human interaction is quite detrimental (Bonanno). You are able to learn information about someone at a moment’s notice and often you do so without much context. Jumping to conclusions, over-thinking, and neglected face-to-face connections are regular outcomes of avid social network usage. The people of today’s times, especially teenagers, often find themselves feeling robbed of deep emotional connections (Dockterman). Although the problem seems to be glaring, people do not seem to be noticing the effects of their constant network†¦show more content†¦Online, people only share the best events or most attractive (and edited) pictures. These posts or pictures often receive enormous amounts of attention and often lead people to believe that’s how they should look or that is what they should be d oing. It creates unrealistic standards for many people. When it comes to romantic relationships, there are tons of posts out there about how a girl’s boyfriend went over the top with expensive gifts or extravagant gestures. This is causing girls to become upset when their significa nt other isn’t going to the same unrealistic extremes. Another example is people posting about extensive generous acts their friends have done for them and makes it seem like the norm. Social media is setting the bar high for friends and couples alike. Furthermore, you can use the internet to flirt, research, and connect with people within seconds. This can spell trouble for many romantic relationships. With the internet showing you the best of everyone, it is easier to think that the grass is greener on the other side. Although some may think that the fault lies with the generation and their â€Å"talking† relationships, much of the blame lies with social media. In the past, if you broke up with someone, you may run into them occasionally, but otherwise you would not need to see them. Now, the internet will throw your ex back into your face over and over. An individual may even be tempted to reconnect with them. If youShow MoreRelatedThe Role of Marketing Strategies in UNICEF909 Words   |  4 Pagesnon-charitable organisations objective embedded within its mission statement is to work with all its partners towards the attainment of the sustainable human development goals adopted by the world community and the realisation of the vision of peace and social progress enshrined in the Charter of the United Nations. 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Monday, December 16, 2019

Energy Trends And Energy Policy In Malaysia Environmental Sciences Essay Free Essays

string(82) " and many fabrication machines that allow to bring forth a big sum of production\." In the twelvemonth 2005, the energy ingestion in Malaysia is about 38.9 Mtoe which is addition about 5.6 per centum from the twelvemonth 2000. We will write a custom essay sample on Energy Trends And Energy Policy In Malaysia Environmental Sciences Essay or any similar topic only for you Order Now Oil is a significant part of energy consumed which is about 63 per centum. It is chiefly used in the industrial and conveyance sector. Natural gas ingestion besides increased in analogue with the fuel electricity demand. Although it is decrease from 77 per centum in yea 2000 to 70 per centum in twelvemonth 2005 but it still considered as a high in the portion of natural gas with the electricity coevals. Actually the authorities wants to increase the portion of coal in the electricity coevals mix, but it merely reached about 22 per centum in 2005. In twelvemonth 1980, Malaysia authorities introduced the National Depletion Policy. It is because Malaysia has many conventional energy resources ( oil and gas ) and renewable energy such as hydro, biomass and solar energy. The intent of this policy is to develop the economic system ‘s oil and gas in a sustainable mode and fixed the maximal day-to-day oil and gas production degrees. The production degrees for the natural gas militias are expected to last another 33 old ages and oil militias are expected to last another 19 old ages. Malaysia authorities introduced the Five Fuel Strategy in order to happen alternate energy beginnings after oil, coal, natural gas and hydro. In 2005, biodiesel was introduced for the conveyance sector to accomplish sustainable energy development through variegation of fuel beginning. Energy demand The portion of Malaysia ‘s urban population will increase from 63 per centum in 2002 to 78 per centum in 2030. Besides, the existent GDP besides increase about 3.4 per centum per annum. The increasing of population and existent GDP will take to alter in lifestyle and do energy demand besides increase in the conveyance, commercial and industrial sector. Beginning: Global Penetrations ( 2005 ) Figure: Real GDP and Population The concluding energy demand until 2030 shows the industry sector will hold the highest growing rate which is about 4.3 per centum. The 2nd growing rate is transport sector at 3.9 per centum and followed by residential at 3.1 per centum. The lowest growing rate energy demand is commercial sector at 2.7 per centum. The concluding energy demand is shown in figure below. Beginning: APERC Analysis ( 2006 ) Figure: Final Energy Demand Although the concluding energy demand for the industry sector is the growing rate, but its mean one-year growing is decrease about 7.5 per centum over the past two decennaries. It is because of the switching industry construction from energy intensive to non-intensive energy and betterment of energy efficiency. Energy demand for natural gas is expected to growing at 43 per centum of industrial demand in 2030. Hence, substitute the oil as a primary fuel in Malaysia. Malaysia authorities makes many programs in order to happen alternate renewable fuel. It can see by the development of biomass energy in Malaysia. Biomass energy is used in cogeneration by palm oil industries. Intro Production The Malayan authorities stated that mush and paper industry as one of the of import sector for investing in the 2nd industrial maestro program ( IMP 2 ) . The chief aim of this program is to accomplish a province of ego sufficient, cut down import and promote foreign capital influx. Although, in the twelvemonth 1997 occur Asiatic Crisis, the mush and paper industry still can last to make their production. No mill was closed down or taken by larger companies at this clip. The mush and paper industry merely produce little production because they cutting the cost of production but still efficient. This industry besides concentrating on niche markets at the national graduated table. Until now, this industry becomes one of the of import sectors that contribute to development of Malaysia economic system. The entire capacity of mush and paper production is about over than one million tones per twelvemonth and it is increase twelvemonth by twelvemonth. In Malaysia, the production of mush and paper industry does non carry through the domestic ingestion. Malaysia had ever dependent on newspaper import. Figure: Malaya Pulp Production and Consumption Figure: Malaysia Paper Production and Consumption Malaya is turning in the paper recycling procedure. Many mills use about 95 per centum wastepaper as a natural stuff base. Some company makes net income by selling the wastepaper to another company. The authorities decided to censor export of wastepaper to do certain that all of the wastepaper collected stayed in the state. Figure: Pulp and Paper mill in Malaya From the figure, there are 20 mills of mush and paper in Malaysia. For the instance survey, three mills were selected. The mills are: Cenpak Holding ( M ) Sdn Bhd Plo 59, Jalan Perusahaan 4, Senai Industrial Estate, 81400 Senai, Johor. The company specialising in the maker of expandible polystyrene boxes and corrugated paper cartons merchandises. This company was established in twelvemonth 1991. 2 ) Genting Sanyen Industrial Paper Sdn Bhd Batch 7090. Mukim Tg. 12, Karung Berkunci 206, 42700 Banting, Selangor Malaya The company specialising in the maker of line drives and corrugated medium documents. This company was established in twelvemonth 1992. It has approximately 600 employees working in this company. The company is able to bring forth 250,000 M/T of industrial paper per twelvemonth. 3 ) Ornapaper Industry ( M ) Sdn Bhd No. 8998, Kawasan Perindustrian Peringkat IV Batu Berendam 75350 Melaka Malaya The company specialising in the maker of corrugated cartons and boards. This company was established in twelvemonth 1990.It has approximately 300 employees working in two displacements. The company is able to bring forth 100,000 M/T of corrugated boards and cartons per twelvemonth. Table shows the entire operating hr and net production for each mill. From the tabular array below, the highest production and runing hr is from Genting Sanyen compared to Ornapaper and Cenpak. It is because Genting Sanyen has a big works and many fabrication machines that allow to bring forth a big sum of production. You read "Energy Trends And Energy Policy In Malaysia Environmental Sciences Essay" in category "Essay examples" No Item Unit of measurement Cenpak Genting Sanyen Ornapaper 1 2 Operating hr Net Production h/yr t/yr 6240 6,645 8400 196,631 5840 43,756 Table: Entire runing hr and net production Operational government and production figures Cenpak Holding ( M ) Sdn Bhd The works operates for 24 hours a twenty-four hours throughout the twelvemonth. The operational government of the works differs harmonizing to the procedure as shown in table below. No Item Unit of measurement Figure 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 Base information CCB Corrugator machine Flexo Printing machines Waste H2O intervention EPS Preexpansion Modeling machines Dryers Boiler room operation Boiler 1 Boiler 2 h/yr h/yr h/yr h/yr h/yr h/yr h/yr h/yr 3,120 3,120 3,120 6,240 6,240 6,240 6,240 3,120 Plant operational government The monthly net production end product for the period January 2000 to December 2000 is shown in the undermentioned tabular array. Calendar month Unit of measurement Expanded polystyrene Corrugated carton box Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Sum T T T T T T T T T T T T T 59 74 62 48 57 65 66 66 53 64 45 36 695 567 743 478 479 478 422 533 472 453 565 456 306 5,950 Entire net production for the mention period Genting Sanyen Industrial Paper Sdn Bhd Operational government and production figures The works operates for 24 hours a twenty-four hours throughout the twelvemonth. The operational government of the works for each section is shown in table below. Department Working ( yearss ) Number of Shifts Working Hours Annual Operating Hours Stock readying 7 3 24 8,400 Paper machine 7 3 24 8,400 Care 7 3 24 8,400 The monthly production end product for the twelvemonth 2000 is given in the tabular array below. Calendar month Production ( T ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Entire 16,055 16,073 15,961 16,266 16,928 17,078 16,944 16,686 14,960 17,144 15,743 16,795 196,631 Ornapaper Industry ( M ) Sdn Bhd The Ornapaper works operates 16 hours a twenty-four hours on two displacements. However, certain subdivisions operate over longer periods. The one-year operating hours of the works harmonizing to the procedure are shown in Table below Plant one-year runing hr Unit of measurement Figure Corrugator machine Printing machine Waste H2O intervention Boiler Compressor Hr/yr Hr/yr Hr/yr Hr/yr Hr/yr 5840 5840 5840 5840 5840 The monthly production end product of the works for the twelvemonth 2002 is shown table below Calendar month Unit of measurement Corrugated box Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Tones Tones Tones Tones Tones Tones Tones Tones Tones Tones Tones Tones 4,234 2,976 4,054 3,946 4,256 3,818 3,375 3,157 3,190 3,571 3,659 3,520 Entire Tones 43,756 Monthly production for the twelvemonth 2002 Manufacturing procedure For the instance survey, fabricating procedure for each mill is different. It is because each works produces different merchandise and different machine. In order to accomplish energy salvaging step, it is of import to cognize the fabrication procedure and it energy ingestion in the procedure. Cenpak Holding ( M ) Sdn Bhd The company produces expandible polystyrene boxes and corrugated box. The production of corrugated box based on the client specification. The production procedure is begins with starch readying and paper axial rotations. The following phase is corrugators subdivision. In this subdivision, the corrugator machine will convey together a sheet of paper to organize individual or dual bed corrugated paper. The paper is produced in a uninterrupted procedure harmonizing to the merchandise design and specifications. The machine is divided into chief subdivisions, flute and hot home base subdivisions. The flute subdivision is divided into flutes portion and dual angel. The paper axial rotations are transported under the axial rotation stands utilizing conveyers. The operator so feeds the axial rotations into the corrugators. In the individual facer, the paper is which give the paper the fluted form. Starch is applied to the tips of the flutes on one side and the interior line drive is glued to the flute. The corrugated flute medium with one line drive attached to it, is called individual phaser web and travels along the machine towards dual angel. This subdivision is known as line preheater. There, the individual facer web meets the outer line drive and forms the corrugated board. After the board emerges from dual angel, it passes a steam heated a steam flatcar known as hot home base, the cutter cuts the board to the exact required length to obtain the corrugated sheet. Finally, corrugated sheets are stacked and sent to the 2nd subdivision of the corrugators hall by operators. Then, the corrugated carton box goes to following procedure which is publishing and slotting, cutting, turn uping and pasting the board to fabricate a corrugated box. In this subdivision, it have flexographic or flexo machines. This machine will publish, cuts, creases and glues the board into the concluding form in one operation. Unfortunately, non all operation can be managing with flexo machine. For the big poster board or more sophisticated packaging manner instance, it will travel to decease cutting and sewing or pasting procedure manually. Last, the corrugated carton box will be sent to review subdivision. In this subdivision, the merchandise will be inspects whether it is fulfill the client specification or non. After the review subdivision is complete, the merchandise will be sent to the client. Flow Diagram of corrugated box procedure Starch Preparation Paper Rolls Corrugator Printing Die Cut Gluing/Stitching Inspection Delivery The 2nd of merchandise in this company is expandible polystyrene boxes. Figure below shows the general procedure to do the expandible polystyrene boxes. EPS RESIN NEW MOULD EXPANDER SILO AGING Molding Machine REQUIRE DRYING DRYING Packing material STORING Delivery Energy use at modeling procedure. Polystyrene modeling procedure requires the supply of steam, compressed air, electricity, chilling H2O and vacuity. Steam is required to provide heat for the formation of the polystyrene mold and chilling H2O to chill the vacuity pumps and molds. Compressed air is chiefly needed for the control of the molding procedure, purge of H2O and gap of the mold. Vacuum is required in the chilling and emptying of extra steam before the mold gap. Genting Sanyen Industrial Paper Sdn Bhd Flow diagram of production procedure of paper Waste Paper Raw stuff Storage Stock Preparation Paper Machine Whitewater Preparation Wire Section Imperativeness Section Dryer Section Completing Section Paper Rolls First, the waste paper is collected and some waste paper is import from another company. After that, the natural stuff will be store up to six-month supply. The stock readying starts with the cleansing procedure. It starts with the centrifugal cleansing of the diluted mixture of contaminated fibres. The diluted waste paper mixture is pumped to different machines whose intent it is to divide the useable fibres from the ink or any other soiled stuff, which might be attached to the fibre. The mixture has to be farther diluted, dewatered, washed and pressed to hold those fibres reclaimed, which are clean and transcend a certain fibre size, the remainder is discarded as sludge. The fibres are separated in short and long fibres to command the strength and quality of the paper by choosing the appropriate mixture in the paper production subsequently on. Then, the procedure continues to the paper machine subdivision. The paper machine is used as a large drier which transform the loose fibres into solid sheet of paper. The paper machine can be spliting into another subdivision which is the white water readying system, the wire subdivision, the imperativeness subdivision, the drier subdivision with size imperativeness and finishing subdivision. Whitewater readying is provides the circulating H2O for the paper machine. The wire subdivision is orientating the fibres on a traveling screen ( wire ) and allows large measures of H2O to go through through. The imperativeness subdivision presses the H2O in the imperativeness felt which in bend is cleaned with hard-hitting H2O noses and suction tubings for H2O remotion. For the drier subdivision it will distilling inside the cylinder and heats the surface to about 140 A ; deg ; C. Lastly, the finishing subdivision provides a steel calendar for smoothing the surface. Ornapaper Industry ( M ) Sdn Bhd The company produce corrugated box which is same with the Cenpak Holding. Hence, the fabrication procedure to bring forth corrugated box besides same. The procedure involve with starch readying and paper axial rotations, corrugators, printing, dice cut, pasting, review and bringing. Energy use at the corrugator The energy consumed at the corrugators subdivision is electrical and thermic energy. Electrical energy is used to run motors, fans and compressor. Thermal energy or steam supplied to the assorted subdivisions of the corrugators. . Boiler is used to bring forth steam for corrugator subdivision to blow H2O intervention works ( WWTP ) . Steam is supplied through a distribution pipe and the distribution is shown in figure below. Boiler Steam Heading Conveyer Hot Plate Double Becker Preheater Water Tank Intro energy ingestion Energy ingestion of mush and paper industry is about 3 per centum from the entire industrial energy ingestion in Malaysia. The mush and paper industry self-generates from the energy required to back up the fabrication procedure. Wood waste fuels, chemical waste fuel watercourse and power cogeneration is the illustration of the spontaneous. Table below show the Malayan industrial energy ingestion in 2003. Cenpak Holding ( M ) Sdn Bhd Energy and public-service corporations ingestion The public-service corporations supplied to the site are electricity, Medium Fuel Oil ( MFO ) and H2O. The entire energy ingestion of the mill and the one-year energy and public-service corporation costs in the twelvemonth 2001 is shown in table below. No Item Unit of measurement Measure Cost th.RM 1 2 3 4 MFO Electricity Water Sum th.ltr MWh th.m3 Th.RM 1,363 2,961 35 736 688 76 1,501 Annual energy public-service corporation ingestion and costs for the twelvemonth 2001 Chart: one-year energy public-service corporation ingestion ( 2001 ) From the pie chart, we can see that MFO and electricity contribute major energy to the Cenpak Holding. Therefore, it recommended concentrating to this energy to cut down the cost. Description of the electric web The mill is billed under Duty E2 by TNB. The electric use, demand and cost sum-up for 2001 is shown in table below. Calendar month On-peak ( KWh ) Off-peak ( KWh ) Entire ( KWh ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Entire Annually cost ( th.RM/yr ) Average monetary value RM/KWh 167,160 157,800 156,450 141,350 113,510 151,000 151,320 185,440 170,200 157,130 152,220 124,810 1,828,390 380 96,390 91,250 88,690 98,050 76,980 96,920 107,710 119,000 101,440 102,330 88,550 65,780 1,133,090 145 263,550 249,050 245,140 239,400 190,490 247,920 259,030 304,440 271,640 259,460 240,770 190,590 2,961,480 688 0.232 Electricity duty Item Unit of measurement Rate Electrical energy Duty codification On peak period rate Off peak period rate Maximal demand for each KWh RM/KWh RM/KWh RM/month E3S 0.208 0.128 21.70 From the graph, we can see that the highest electricity ingestion was in August and the lowest is in May. The electricity ingestion is all of a sudden reduced in May and get down addition from June to August. The peak clip and off extremum is reduced towards the terminal of the twelvemonth. Fuel supply and ingestion The fuel used at Cenpak Holding is Medium Fuel Oil ( MFO ) . MFO is used in the boiler. The MFO ingestion and costs for the twelvemonth 2001 is shown in table below. No Fuel Unit of measurement Figure Entire cost ( th.RM ) 1 MFO ltr 1,363,250 736 Water Consumption Water ingestion for the twelvemonth 2001 is shown in table below. Calendar month Consumption ( M3 ) Cost ( RM ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Entire 2,351 2,560 2,806 2,720 2,747 3,473 2,743 2,580 2,251 3,486 3,720 3,077 34,514 4,558.93 5,722.81 6,274.98 6,080.85 6,142.08 7,768.32 6,132.37 5,768.00 5,031.04 7,797.05 8,320.85 6,881.28 76,478.56 From the graph, we can see that the highest H2O ingestion was in November and the lowest is in January. The cost for the H2O ingestion is parallel with the H2O ingestion. Higher the H2O ingestion, higher the cost. Genting Sanyen Industrial Paper Sdn Bhd Energy and public-service corporation ingestion The public-service corporations supplied to the site are electricity, steam, and H2O. The one-year energy cost in the twelvemonth 2000 for each public-service corporation is shown in table below. No Utility Unit of measurement Consumption Equivalent Energy Cost GJ % 1000 RM % 1 2 3 Electricity Steam Water MWh T M3 98,602 316,199 2,247,232 1,268 867,334 – 868,602 0.15 99.85 – 100 19,720 7,905 1123.6 28,746 25 73 3 100 Chart one-year cost for each public-service corporation From the pie chart, we can see that electricity consume the major portion of the cost which is 69 % . Therefore, it is recommended concentrating the electricity energy to cut down the cost. Specific electricity ingestion per ton ( EUI ) The specific electricity ingestion per ton ( EUI ) for the twelvemonth 2000 is shown in the tabular array below. Calendar month Electricity ( MWh ) Production ( T ) EUI ( MWh/t ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec 7,185 7,063 6,929 7,246 7,365 8,623 8,772 8,766 8,201 9,319 8,693 10,441 16,055 16,073 15,961 16,266 16,928 17,078 16,944 16,686 14,960 17,144 15,743 16,795 0.45 0.44 0.43 0.45 0.44 0.50 0.52 0.53 0.55 0.54 0.55 0.62 Entire 98,602 196,631 0.50 Table specific electricity ingestion per ton ( EUI ) From the graph, we can see that specific energy ingestion per ton ( EUI ) reaches the highest in December and lowest in March. The mean electricity ingestion is 0.50 MWh/ton. Specific steam ingestion The specific steam ingestion ( EUI ) for the twelvemonth 2000 is shown in the tabular array below. Calendar month Steam ( T ) Production ( T ) EUI ( t/t ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec 26,074 26,270 26,023 27,029 27,142 27,024 24,658 28,111 27,247 28,353 22,333 25,935 16,055 16,073 15,961 16,266 16,928 17,078 16,944 16,686 14,960 17,144 15,743 16,795 1.62 1.63 1.63 1.66 1.60 1.58 1.46 1.68 1.82 1.65 1.42 1.54 Entire 316,199 196,631 1.61 Table specific steam ingestion per ton ( EUI ) Specific steam ingestion From the graph, we can see that specific steam ingestion ( EUI ) reaches the highest in September and lowest in November. The mean electricity ingestion is 1.61 t/t. The specific H2O ingestion for the twelvemonth 2000 is shown in the tabular array below. Calendar month Water ( M3 ) Production ( T ) Spec. Water Consumption ( m3/t ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec 18,2257 16,6727 17,7752 17,7061 17,9752 18,5445 20,6532 19,7667 19,4102 20,0148 18,2558 19,7231 16,055 16,073 15,961 16,266 16,928 17,078 16,944 16,686 14,960 17,144 15,743 16,795 11.35 10.37 11.14 10.89 10.62 10.86 12.19 11.85 12.97 11.67 11.60 11.74 Entire 2,247,232 196,631 11.43 Table specific H2O ingestion. From the graph, we can see that specific H2O ingestion ( EUI ) reaches the highest in September and lowest in February. The mean electricity ingestion is 11.43 m3/t. Energy and Utilities Consumption The major energy consumed in their works is light fuel oil ( LFO ) , electricity and diesel oil. Electricity is utilised chiefly for its procedure machine such as corrugator, publishing machines, sewing machine, compressor, fan and office. LFO is used by boiler to bring forth steam while Diesel is chiefly used for vehicles. The entire energy and public-service corporations ingestion for the twelvemonth 2002 is shown in table below. No Item Unit of measurement Measure Cost th.RM 1 2 3 4 LFO Diesel Electricity Water Sum th.ltr th.ltr MWh M3 th.RM 1,485 102 3,294 24,346 980 64 605 36 1,685 Chart: one-year energy public-service corporation ingestion ( 2002 ) From the pie chart, we can see that LFO and electricity contribute major energy to the Ornapaper. Therefore, it recommended concentrating to this energy to cut down the cost. Electricity duty The site belongs to TNB ‘s duty codification E2 – Medium Voltage Peak / Off-peak Industrial Tariff. Table below shows the duty rate. Item Unit of measurement Rate Electrical energy Duty codification On peak period rate Off peak period rate Maximal demand for each KWh RM/KWh RM/KWh RM/month E2 0.208 0.128 21.70 Electricity ingestion Table below shows the monthly electricity ingestion and costs for the twelvemonth 2002. Calendar month On-peak ( KWh ) Off-peak ( KWh ) Entire ( KWh ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Entire 198,000 195,860 200,350 218,840 209,570 209,570 210,520 215,850 215,380 202,780 212,690 186,130 2,475,540 100,270 85,040 111,930 111,460 112,460 112,460 73,460 84,720 78,260 73,060 61,250 62,640 1,067,010 298,270 280,900 312,280 330,300 322,030 322,030 283,980 300,570 293,640 275,840 273,940 248,770 3,542,550 Annually cost ( th.RM/yr ) 515 137 651 Average monetary value ( RM/KWh ) 0.184 Graph: Electricity Consumption ( 2002 ) From the graph, we can see that the highest electricity ingestion was in April and the lowest is in December. The peak clip is about same throughout the twelvemonth but the off extremum is reduced towards the terminal of the twelvemonth. Fuel ingestion Light Fuel Oil ( LFO ) and Diesel are used at Ornapaper. As reference before, LFO is used for boiler to bring forth steam and Diesel is used for vehicle. Table below shows the fuel ingestion for the twelvemonth 2002. No Fuel Unit of measurement Figure Entire cost ( th.RM ) 1 1.1 1.2 Liquid fuel LFO Diesel ltr ltr 1,621,280 101919 1070 64 Entire Cost 1134 Specific Energy Consumption ( 2002 ) Calendar month Electricity ( KWh ) LFO ( ltr ) Production ( metric tons ) Specific Energy Consumption Electricity ( Kwh/tonnes ) LFO ( GJ/tonnes ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec 298,270 280,900 312,280 330,300 322,030 322,030 283,980 300,570 293,640 275,840 273,940 248,770 99,655 71,182 160,527 93,764 239,073 130,255 145,800 149,236 87,873 164,152 143,427 136,337 4,234 2,976 4,054 3,946 4,256 3,818 3,375 3,157 3,190 3,571 3,659 3,520 70.4 94.4 77.0 83.7 75.7 84.4 84.1 95.2 92.1 77.2 74.9 70.7 0.85 0.86 1.43 0.86 2.03 1.23 1.56 1.71 1.00 1.66 1.42 1.40 Entire 3,542,550 1,621,280 43,756 81.6 1.33 Graph specific energy ingestion ( electricity ) From the graph, we can see specific energy ingestion highest in February and the lowest in January. Specific energy ingestion is cut down from October to January. Therefore, it is chances to cut down the electricity ingestion. Graph specific energy ingestion ( LFO ) From the graph, we can see specific energy ingestion highest in May and the lowest in January. Specific energy ingestion is about same from January to February. Therefore, it is chances to cut down theLFO ingestion and step energy salvaging for the boiler. Water Consumption Water is used for boiler to bring forth steam and for publishing procedure at the Ornapaper. The H2O ingestion for Ornapaper in the twelvemonth 2002 is given in table below. Calendar month Figure ( M3 ) Entire Cost ( th.RM ) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Entire 1,480 1,581 2,486 1,994 2,349 2,331 2,245 1,986 1,171 1,194 1,676 3,265 23,758 2,175.60 2,324.07 3,654.42 2,931.18 3,453.03 3,426.57 3,300.15 2,919.42 1,721.37 1,755.18 2,463.72 4,799.55 34,924.26 Graph H2O consumotion and cost ( 2002 ) From the graph, we can see that the highest H2O ingestion was in December and the lowest is in September. The cost for the H2O ingestion is parallel with the H2O ingestion. Higher the H2O ingestion, higher the cost. How to cite Energy Trends And Energy Policy In Malaysia Environmental Sciences Essay, Essay examples

Saturday, December 7, 2019

Analysis of Global Communication-Free-Samples-Myassignmnthelp.com

Question: Discuss about the Global Business Communication and the issues that occur in this process. Answer: Introduction Global business communication is mainly related to the business that takes place on a global level. The increase in the exchange of products or services globally further increases the need for global communication in the business environment. Global business communication is important in the recent business environment, due to the increase in the exchange of services and goods in global business. Global communication in the business is a term that can be used to depict the ways to share, connect, mobilize and relate across the political, geographic, cultural and social divides. Global or international business communication mainly occurs across the international borders of different countries (Cornelissen and Cornelissen 2017). Effective communication is important in the global business world. Global communication does not only occur between the employees within an organization but also within teams. The major step related to effective communication is to know the audience properly. Communicating with the customers, the stockholders, the suppliers and the stakeholders of the company all are related to a global equation. The involvement of the governments in the communication process of the organization is related to the communication strategy of the companies (Spieth, Schneckenberg and Ricart 2014). The major issue that will be discussed is the communication within the teams in an organization in a global environment. Summary of the way by which the topic was investigated The topic related to global communication in business was investigated with the help of secondary resources. The major benefit of global business is the opportunity that it provides the to the organization to perform business between different countries. The services or products are not constrained within the boundaries of any country or region with the help of global communication. Global communication can help in increasing the sales of the products and the profitability of the company as well. The business organization can also generate more revenue by increasing their scope of business with the help of global communication (Cavusgil and Knight 2015). Global communication can help the business organizations to search for labour or raw materials in other countries. This can help the businesses in searching for cheap labour in other developing countries which can provide the same services. The competitive price of labour helps the organization in increasing the profits of the business and the revenues as well. The communication that occurs in a business organization globally also allows the companies to resell or purchase products which had become unavailable. The barriers related to trade and language have been decreased with the help of global communication (Jussila, Krkkinen and Aramo-Immonen 2014). The global communication in business can help in addressing issues related to the missing of deadlines and not meeting the expectations of the customers. Communication is an important factor in the business related situations. Inadequate or poor communication can cause problems in organizations and good communication can help in solving the issues. Good communication is mainly related to the way by which the intended message that is sent by the sender is received by the audience without changes in the meaning. Effective and good communication can help in getting the jobs done within time and within the budget (Crane and Matten 2016). The leader of the team who can communicate the objectives related to the job to the members in an effective manner can contribute to the success of the company. The communicators or leaders of the organizations have high values in the business world which is competitive in nature. The communication process has become much more diverse in nature as compared to the previous business situation. The process has become faster and instantaneous in the modern business environment with the help of digital communication. The usage of modern business communication in an effective manner is possible only if the information is available for access on a later date (Galliers and Leidner 2014). Cross-cultural communication is another major part of modern communication in business in the global economy. The business organizations therefore need to have the knowledge related to various different cultural, national and ethnic groups of the different other countries. The knowledge related various languages and customs are important for any organization in the global business environment. The simplicity of business communication is important for the managers and the members of the team. The simple language of business communication helps in winning over any situation as compared to any other type of communication. The development in technologies has influenced global communication in the business environment (Lauring and Klitmller 2015). The advancement in global communication has occurred with the help of advance technologies like, internet, digital environments and many more. These are the major ways which has helped in the change from international to global communication. The opportunity for growth is quite high in the current global markets and communication is a major factor in this growth. The management of people and employees can be effective only if the global communication is done in an effective and clear manner by the managers (Vom Brocke et al. 2014). Analysis of the information related to the topic The case related to the issue of global business communication which will be analysed in the report is titled as The Hype and Reality of Social Media Use for Work and Team Communication. The article is related to the adoption of the social media related platforms for the purpose of communication in the organizations. The collaboration and communication within the teams in an organization with the help of social media is also discussed in the article. The survey has been done mainly based on the views and opinions that were given by about 227 professionals from the business organizations which have adopted this system for their communication purposes (Cardon and Marshall 2015). The social media communication has been compared to the other mediums of communications so that the effectiveness of social media as a tool for professional business communication can be judged. The platforms related to social media like Facebook and MySpace have been able to alter the way by which people try to communicate between themselves and the others as well. Social networking communication has been able to overtake the communication process that is done with the help of e-mails in the last few years. E-mail has been the most popular mode of interpersonal communication between business professionals. However, after the advent of social media in the business scene, it has been able to overtake the process of digital communication between the employees completely. The shift has occurred in the various companies from communication with the help of e-mails to communication that is done with the help of social media (Audretsch, Lehmann and Wright 2014). Social media has also played a major role in the enhancement of communication within the teams in an organization. The changes that have occurred in the style of communication in the teams has affected the business environment. The adoption of technology is related to the various stages of decision-making policies in the organizations. Social networking has become increasingly important in the recent business environment. The increasing growth of the social platforms and their use in the organizations has changed the entire scenario of global communication. The extensive reach of this platform and the speed by which the communication process takes place is the major factor that has been able to influence the growth of social media (Ambos and Hkanson 2014). The communication within the teams in an organization have also changed in the current business scenario. The effectiveness of teamwork mainly lies in the type of communication that occurs between the members of the team. The communication with the help of social media can help in increasing the effectiveness of teams. However, in case of virtual communication the team members need to possess special skills even if they are effective in face-to-face communication. The research was mainly done on the basis of this argument that whether social media communication is effective for teams in a global environment or face-to-face communication can be more effective (Savery 2015). Conclusion The case study that has been analysed and the research that has been performed in the case study has proved that traditional tools of communication are more effective for the communication of teams in a global business environment. The communication with the help of social media in the global business environment is quite a new process. The process of communicating globally through social media needs some special skills so that it can be made effective. The global organizations are still in the process of totally accepting the communication that occurs through social media. Although social media has gained much more importance in the recent times, there is still a long way to go before it can become successful in the field of effective global business communication. The business organizations therefore still prefer the traditional channels of global communication. Recommendation The younger generation in the business organizations prefer the usage of social media as a mode of global communication in business. This process however requires training for the professionals so that it can be made effective for the organizations. This will further help in the implementation of social media in the communication process of the global business environment. The implementation and effectiveness of social media will help the business in increasing its reach which will further help them in increasing their revenues in the market References Ambos, B. and Hkanson, L., 2014. The concept of distance in international management research.Journal of International Management,20(1), pp.1-7. Audretsch, D.B., Lehmann, E.E. and Wright, M., 2014. Technology transfer in a global economy.The Journal of Technology Transfer,39(3), pp.301-312. Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work collaboration and team communication.International Journal of Business Communication,52(3), pp.273-293. Cavusgil, S.T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization.Journal of International Business Studies,46(1), pp.3-16. Cornelissen, J. and Cornelissen, J.P., 2017.Corporate communication: A guide to theory and practice. Sage. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Galliers, R.D. and Leidner, D.E. eds., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, pp.606-613. Lauring, J. and Klitmller, A., 2015. Corporate language-based communication avoidance in MNCs: A multi-sited ethnography approach.Journal of World Business,50(1), pp.46-55. Savery, J.R., 2015. Overview of problem-based learning: Definitions and distinctions.Essential readings in problem-based learning: Exploring and extending the legacy of Howard S. Barrows,9, pp.5-15. Spieth, P., Schneckenberg, D. and Ricart, J.E., 2014. Business model innovationstate of the art and future challenges for the field.Rd Management,44(3), pp.237-247. Vom Brocke, J., Schmiedel, T., Recker, J., Trkman, P., Mertens, W. and Viaene, S., 2014. Ten principles of good business process management.Business process management journal,20(4), pp.530-548.

Saturday, November 30, 2019

The Different Approaches in the Study of Personality

Table of Contents Introduction Biological Approach Humanistic Approach Personality Trait Approach Psychoanalytical Approaches Learning Approach References Introduction The study of personality is an intriguing subject. I carried out a literature review of different journal articles to analyze what different scholars had to say on the topic. In the book Essentials of Psychology authored by Robert Feldman the different approaches of studying human personality are highlighted in the fourteenth chapter.Advertising We will write a custom research paper sample on The Different Approaches in the Study of Personality specifically for you for only $16.05 $11/page Learn More He begins by analyzing Sigmund Freud’s theory which proposes that the human personality is influenced by the experiences a human being goes through in the different stages of development. The biological approach argues that the personality of a human being is determined genetically. There are scholars who believe that personality is determined by the thoughts, values and feelings that people have. The personality trait theory proposes that the personality of a human being can be analyzed using five broad measures of personality traits. The measures focus on whether one is an extrovert or easy to get along with. Finally, there is the humanistic approach that proposes that humans are inherently good. They have positive influences on each other leading to growth of healthy personalities. This paper is an analysis of what different scholars have contributed to the study of the human personality. Biological Approach David Buss believes that the study of the biological approach will greatly help in understanding personality. Biology is the study of life. In psychology biological approaches provide different ways of evaluating psychological and behavioral trends. He mentions the three ways in his article as evolutionary, behavioral genetic and psycho physiological ap proaches (Buss, 1990). The biological study of personality has been greatly misunderstood. First of all, people think that there is a singular approach when it comes to the biological theory however there are several approaches. The second misconception causes people to believe biological approaches are against environmental approaches. This is false since evolutionary approaches describe how organisms adapt to their environments. Majority of personality research is done without the influence of a biological outlook. Buss shows that the biological viewpoint addresses nine concerns in the area of personality. He argues that it provides a sufficient explanation of human nature. A further study of biology will provide many solutions to uncover the mystery of genetic variability in species. It will also help in the identification of the fundamental behaviors that differentiate individuals. There is a need to provide clarity when it comes to the concepts of adaptation and adjustment. The biological approach provides the required information. It provides clarity since it recognizes the genesis of personality dispositions. It gives a closer look into personality development and the study of life history.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also provides models and standards in analyzing personality forms instead of personality dimensions. It also shows the need of tackling the psychophysiology aspect of personality. Lastly, the biological approach helps one to concentrate on psychological mechanisms as the means of solving any problems that arise. The personality neuroscience field is based on the fact that one cannot comprehend the whole person exclusive of the human brain. Neuroscience methods are used to examine individual diversity. This is in relation to behavior, stimulus, feelings, and cognition. Personality psychology has clearly assisted scholars in u nderstanding the important dimensions of personality however it offers less in understanding the biological causes of these measures. The field of neuroscience has been growing rapidly and bringing more clarity in the area. DeYoung wrote an article where he gives analysis of the growth of neuroscience in examining personality traits structured using a hierarchical structure. The hierarchical model is based on the Big Five dimensions which are Extraversion, Neuroticism, Agreeableness, Conscientiousness and Openness or Intellect. He has gathered sufficient evidence proving that there are biological aspects that affect each personality trait. The data collected from personality psychology can be used in neuroscience studies. The psychological aspects that influence personality traits should interest someone who is fascinated by the study of personality neuroscience (DeYoung, 2010). Humanistic Approach Montouri and Fahim lay out a strong case on the impact of cross-cultural relationship s on personality. They examine what different writers have written on culture compared to their own personal experiences. They believe cross-cultural experiences should be seen as a source of positive impact on personality especially in the United States where there are many people of different cultures. In the United States people tend to be individualistic. They do not want to interact a lot with others. This mentality can cause people not to experience maximum personality growth (Montouri Fahim, 2004). Cross-cultural encounters cause people to examine their own beliefs and systems especially on how they perceiving the world around them. It causes one to engage in learning and relearning and in the process people experience a lot of growth and change. It makes individuals more open, friendly and accommodating. This is also an area of research that may provide great research materials.Advertising We will write a custom research paper sample on The Different Approaches in the Study of Personality specifically for you for only $16.05 $11/page Learn More Patterson and Joseph studied the person-centered model in relation to modern developments in the field of positive psychology. Carl Rogers’s person-centered theory proposes that human species have an inherent trend toward growth, development and maximum functioning. This assumption is used as the leading code for client centered healing practice. The researchers came up with five hypotheses in order to test the assumptions of the person-centered theory. First of all they wanted to know whether men are born with an innate need to actualize. Are there socio-environmental conditions that increase the desire for self-actualization? They also wanted to know whether change process outcomes lead to healthy psychological functioning. Do others affect the change process? Do negative remarks stop the change process? Finally, will the changed share common values? Theoretical similariti es and points of union between the self-determination and person-centered model were pointed out. The self-determination theory analyses behaviors as either intrinsically or extrinsically motivated. The empirical evidence gathered showed significant implications on the major hypothesis of the person-centered model. The empirical findings showed that the five hypotheses raised were true (Patterson Joseph, 2007). The researchers argue that based on the results the person-centered model provides helpful conditions for the therapeutic transformation. The transformation leads to a favorable social environment. It is very important to use this convergence of theories and evidence to deal with the criticism of the person-centered model. There are arguments that the person-centered model lacks sufficient evidence. Researchers can use the evidence gathered concerning the person-centered approach by these authors in their future work. Meta-theoretical theories have potential contribution to positive psychology. Personality Trait Approach At times circumstances may force researchers to use short instruments or nil instruments while conducting various research projects. Gossling, Rentfrow, and Swann wrote an article where they evaluated the new 5 and 10-item measures of the big five personality dimension. The big five structure has great support. It is the most widely used research model for personality traits. However, it has not been accepted universally. Big five structure is a hierarchical theory of personality traits based on five wide factors. Researchers at time work on limited time. They are forced to use a brief instrument for the big-five personality dimension otherwise they will not conduct the research at all.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this article, studies are conducted to evaluate the new 5 and 10-item measures of the big five personality traits. The authors were looking at parameters such as test-retest reliability, patterns of predicted external correlates and unity between self and observers’ ratings. Their findings proved that the researchers may use brief instruments instead of the longer big-five instruments. There are times the research conditions necessitate the use of a brief instrument. The 10-item is recommended out of the two instruments. This is based on the fact that the instrument has proven to be psychometrically superior, it allows researchers to check for errors and it takes about one minute to complete the test (Gossling, Rentfrow, Swann, 2003). Sulloway did an analysis of the revolutionary theory and personality psychology and in light of the scientific revolutions that have taken place. Sulloway suggests that the birth order of children in a human family shapes their personalities . Children in human families fight for parental resources through creating distinctive roles for themselves. He argues that the first born is usually responsible, competitive and reserved while the rest get their identity by being playful and rebellious. The effects of birth order on children personalities were examined by Jefferson, Jeffrey and McCrae in 1998. Their findings revealed that there was no relationship between personality and birth order. They got a sample that was representative of the nation and analyzed several qualities in people. Was an individual an extrovert? Was he open to people? Their results on the adult sample revealed that altruism and tender-mindedness had little effect on the personality traits. In the analysis of age mates the observations or results showed that children who are not the first-borns were more open and agreeable however the observations on spouses did not advance the same theory. The findings collected failed to prove that personality play s a meditational role in Sulloway’s theory of scientific revolutions (Jefferson, Jeffrey McCrae, 1998). Based on these findings it is evident that both birth order and personality are independent predictors of creativity in human lives. Psychoanalytical Approaches Sigmund Freud who was a leading psycho-analyst discovered the Oedipus complex. He realized that children also have sexual feelings as adults. After Freud unearthed his childhood memories he formed a general theory which he called the Oedipus complex. This theory originates from the phallic period in a child based on his or her aggression towards the parents. This is the source of the whole psychological structure. He proposed that the external behavior of all people proved the existence of the complex. Afroz wrote an article where he attempted to identify the effects of Oedipus complex on external behavior of humans. He analyzed the results of tests carried out on a random sample of several males and females. Freud described four types of changes of the complex. They include socialized, anti-socialized, partially repressed and abnormally socialized type. This theory received a lot of critics from other researchers. The theory seemed controversial due to the high emphasis of the child’s sexuality as its origin. Freud truly believed so much in the sexual basis of the complex that he immediately refused to consider other explanations. After considering the results of the survey, the author concludes that the Oedipus complex is the source of all positive and negative emotions (Afroz, 2009). Baumeister, Dale and Sommer in 1998 carried out a literature review of different articles on Freud’s theory of defense mechanisms exhibited in individuals. The strategy adopted depends on an individual’s personality. The researchers focused on writers who had carried out various forms primary data collection and analysis. They focused on populations with no special cases when it came to de fense of self-esteem against threats that was not extreme in nature. They found that people did exhibit denial, reaction formation, isolation and undoing. However there was no conclusive evidence that projection, sublimation and displacement were used by personality types as defense mechanisms (Baumeister, Dale Sommer, 1998). It is an interesting area of personality and provides an area for further research. It would be interesting to find out why certain personalities chose one type of defense mechanism over the other. Learning Approach Dweck in 2008 was interested in finding out whether a person’s beliefs could change his or her personality. He believed more research should be carried out on beliefs since people’s personality transformed every time they acquired new beliefs. The case studies analyzed showed that the individuals who were open to change and acquiring new beliefs performed better in life when faced with challenges. Adopting a learning ability caused th em to be malleable increasing their adaptability in life. All they had to do was change their beliefs. Those who were rigid or fixed when hit with challenges were de-motivated. Secondly people’s acceptance or rejection caused people to behave in certain ways. If a person had a belief that he would be rejected, he would be insecure and have fragile relationships. People who knew they were accepted were more confident and exhibited stronger relationships and high confidence. If the expectations for acceptance or rejection were changed, it would have a profound change in someone’s personality. If one knew they were accepted, he would be more confident even in the face of challenges (Dweck, 2008). There is growth in interest in forming synthetic agents which are efficient as the human agents. This will require extensive programming to create such artificial agents who act as natural agents. Behavioral scientists are required to issue the codes for the system. They cannot a fford to act as consultants. Decoding the personality traits into the tangible behavior of agents using available modern programming structure has proven to be a hard task. This is due to the requirement of a level of code complexity which makes the system out of reach to the behavioral scientists. Simpkins, Isbel and Marcquez suggest that the reinforcement learning approach can solve the problem. Reinforcement learning approach attempts to equip the synthetic agents with human personality traits and motivational factors. The creation of a system that is accessible to the behavioral scientists and increases the knowledge of the rich agents directly while minimizing the complexity of the programming is promising. It is important to find a way to derive the concrete behavior of an agent straight from the psychological personality models. This vision needs to be studied further to make it a reality (Simpkins, Isbel and Marcquez, 2010). References Afroz, T. (2009). Social Explanation of Oedipus Complex: A Psycho-analysis of Human Behavior. TMC Academic Journal, 4(2): 8-18. Baumeister, R. Dale, K., Sommer, K.(1998). Freudian Defense Mechanisms and Empirical Findings in Modern Social Psychology: Reaction Formation, Projection, Displacement, Undoing, Isolation, Sublimation, and Denial. Journal of Personality, 66(6): 1081-1095. Buss, D. (1990). Towards a Biologically Informed Psychology of Personality.  Journal of Personality, 15(8), 1-17. Dweck, C. (2008). Can Personality be Changed? The role of Beliefs in Personality and Change. Current Directions in Psychological Science, 17, 391-394. DeYoung, C. (2010). Personality Neuroscience and the Biology of Traits. Social and  Personality Psychology Compass, 4(12): 1165-1180. Jefferson, T., Jeffrey H. McCrae, R. (1998). Associations between Birth Order and Personality Traits: Evidence from Self-Reports and Observer Ratings. Journal of Research in Personality, 32, 498-509. Gossling, S., Rentfrow, P., Swann, W. (2003). A very brief measure of the Big-Five personality domains. Journal of Research in Personality, 37, 504-528. Montouri, A. Fahim, U. (2004). Cross-Culture Encounter as an opportunity for Personal Growth. Journal of Humanistic Psychology, 44, 243-265. Patterson, T. Joseph, S. (2007). Person-Centered Personality Theory: Support From Self Determination Theory And Positive Psychology. Journal of Humanistic Psychology, 47(1): 117-139. Simpkins, C., Isbel, C., Marcquez, N. (2010). Deriving Behavior from Personality: A Reinforcement Learning Approach. In Proceedings of the International Conference of Cognitive Modeling, 1-6. This research paper on The Different Approaches in the Study of Personality was written and submitted by user Zeke Beasley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

History of U.S. Presidents essays

History of U.S. Presidents essays All together, to date, there has been 42 Presidents. There seemed to be three main eras of presidency: forming our country, perfecting the way we run it, and advancing ourselves, globally and nationally. It all began with George Washington. He is considered to be the founding father of our nation by many people. He was born in 1732 in Virginia, and died in 1799. He was 56 years old when elected in 1789. At first, George was reluctant to take on the task of being President. Before he left for his inauguration, he wrote, About ten oclock I bade adieu to Mt. Vernon, to private life, and to domestic felicity, and with a mind oppressed with more anxious and painful sensations than I care to express, set out for New York. With this statement, Washington is saying that he knows it will be a hard road to travel, and that he will no longer be able to enjoy the right to secrecy, that all he does will be known, yet he still took the job. Washington took the oath of office on April 30th, 1789. Before being a president, he had been a plantation manager and a soldier. He had no real experience in government. Early in Washingtons Presidency, he was careful and deliberate in his actions, and was aware for the need to build a structure that would help future presidents. At the end of his first term, he was reelected in 1792. During the war between England and France, Washington chose to be neutral to the matter. Washington left office in 1797, when John Adams took over. This begins the first stage of my report, forming our country. To form our country, we first needed a strong economy, and to do that, we needed a good financial system. When Washington left office, this was already well in place. During Adams presidency, he had many problems with international relationships. The French/British war was still going on, and America was being pulled between sides. Unfortunately, being ...

Friday, November 22, 2019

How to Curate Content the Best Way to Grow Your Brand

How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see. How to Curate Content the Best Way to Grow Your Brand Think about the content you share for a second. Is it all your own content? If so, that needs to change. As much as your audience may love you, they want to see a variety of content. This is what we call content curation. Its simply sharing the content from others similar to you on social media.  Sharing others’  content is one of the best ways to show that you’re not all about you, and that you value a variety of perspectives beyond your own. If you are already curating content, are you doing it correctly? Is it the right content for your audience? Lets take a look! By the end of this post, youll be a pro at content curation. Table of Contents Whats the Definition of Content Curation? What Are the Benefits? See Some Examples of Well-Curated Content What Content Should Your Company Curate? Choosing Tools and Developing a Workflow The Best Curation Frequency and MixHow To Curate Content the Best Way to Grow Your BrandWhat Is  Social Media Content Curation? Marketers borrowed the word curate from museums. Curators are the ones who strategically choose  collections of art that appeal to a specific audience to feature in their museums. When you apply that concept  to social media curation, the definition looks like this: Content curation involves: Planning topics your audience loves. Searching for content from others that ties into those topics and your audiences interests. Sharing only the best information you find on your social networks for your audience to. To help you get started, here are a a few freebies to download: Content Curation Template: Keep track of your favorite content curation sources with this Excel template. Content Curation Frequency Infographic: Know the best frequency and mix for sharing content. Social Media Marketing Calendar: Plan every post, all in one place. Five Key Benefits to Curating Content There are many reasons a team will turn to using curated content for social media. Your Marketing Team Can't Produce Enough Social Media Content  On Their Own Social media requires a steady stream of professional, reputable content. Twitter alone should have about 15 unique posts a day (typically). By utilizing great curated content, you're able to fill those gaps more easily. How to Curate Content For Social Media To Help Boost Your ReachIt's Efficient and Cost-Effective Since you're not being slowed down by creating every piece of content yourself, curation is a great way to still have a content marketing strategy in place without investing a huge amount of money and time. Position Your Brand as a Thought Leader Once you get to know your audience and curate only the best, most share-worthy content tailored to them, you'll be recognized as a trustworthy and dependable specialist in your area. In other words, they'll trust that you know what you're talking about. Maintain Conversations With Your Audience Especially in the early stages of your content initiative, it's important that you figure out exactly who your audience is and what kind of content they like to devour and share. The only way to do this is by experimenting with several different content types, and the last thing you should be doing is creating all  of that content. By curating and tracking performance, you quickly pick up on what your audience  finds valuable, in what format they like to consume, from which sources, at what time of day, etc. For audiences that are more mobile and social, content curation is a great way to start and maintain a conversation every day. It also allows you to be present with your audience without making it all about you. Experiment with content types and topics to find  out what your readers  want. #contentcurationIt's a Great Way to Connect With Influencers Behind the scenes, the relationships you build with other influencers in the space by showcasing their work is a happy byproduct of content curation. Remember that analogy I made about the kid who stole homework and claimed it as his own? That's all wrong. It's more like the kid collected and compiled the best work from multiple kids' homework, printed out copies for everyone, and shared it as a study aid. #ContentCuration is like finding  the best work from everywhere and  sharing it with everyone.As a curator, when you share someone else's content, you are giving it more exposure and doing so in a favorable light. You are saying, "Hey, check this out. The message in this is totally on point." And the original content creators will remember this! When done right with proper attribution, curation creates symbiotic relationships. 7  Examples of Quality Curated Content So, what does quality social media content curation look like? Get an idea with these seven  examples. Every one of these posts does the following things: Shares something from a reputable source. Adds its own perspective with custom post copy. Adds value for each brand's audience. #1.   Convince and Convert #2. RealTruck.com #3.   Passion Planner #4. Cambria Quartz #5. Buzzfeed #6. Lemonly #7. Sanford Health Assembling Your Content Curation Toolbox Now that we've covered how awesome and beneficial content curation is, it's time to implement it into your own strategy. First off, you'll need to locate and find curation worth sharing. It's one thing to share content, but it's another thing to share good content. So where do you find this magical content? RSS readers. Gather the RSS feeds of content you know your audience will consistently enjoy. Categorize them tightly into narrowly focused topical groupings so you can better plan on the topics you’ll share when the planning stage comes. A tool like Feedly works well for this. BuzzSumo: This powerful platform is excellent for surfacing highly shared and trending content. Google Alerts. Sign up for Google Alerts on topics your readers care about.  Be cautious about two things: 1) make your search as narrow as possible, or you’ll regret the flood of information, and 2) read the content you find since it’s a bit of a wild card what Google will dig up for you. You can send these alerts directly to your email. Focused social network lists. Create Twitter lists  of people who  belong in particular niches. Having all of the users in your general news feed isn’t helpful if you're trying to curate according to topic when it comes time to plan. Just as you want to categorize your RSS feeds, you ought to do the same with your social feeds. Forums and groups. Places like Inbound.org and other similar industry or niche related forums are perfect places to find currently hot content. Look to curate  content that is getting a lot of discussion on it. Pieces that die in silence without much reaction can be seen as being down-voted by the crowd. That kind of content is  probably not something your audience is going to want to read and talk about, either. Sign up for emails. Find great email newsletters that consistently share content you might not otherwise find. They’re doing curation of their own, and there’s nothing stopping you from making use of their finds. Just be sure to check them out to be sure it’s something your audience would want. Don’t assume  just because someone else gave it a seal of approval. If you're looking for more options, check out this list of tools  from Curata. With tools like Feedly and Storify, you can create different categories of content and save time!  In the social media world we have  no time to spare, so curation tools are here to help. Know What And How To Curate You can’t share junk. No one wants their social feed filled with garbage, so simply publishing posts for the sake of needing to do it is a bad idea. Find the best content, the content you enjoyed, the content your audience members are sharing and talking about, the content that is actually helpful. Curate and share only the best content your audience is  talking about that is actually helpful.That means you have to actually read the stuff. You have to be willing to go past the headline and make sure the content you’re going to share is well-written, well-thought, and (here’s a pet peeve of mine) accessible if your audience member doesn’t have a subscription to a website. Nothing is more irksome than following a link to a piece of content I can’t read unless I subscribe. Unless you know your audience is mostly subscribed to a site, share that content by linking, summarizing, commenting on, and quoting it in your own standalone blog post. If a tool makes it easy to fill your content curation schedule with recommended content without you having to read it, be careful. You're trusting them to curate for you and your audience is expecting you to be the tour guide in the library, not someone else. Curation keeps your social schedule fresh and promotional social messages  to a minimum.Start By Finding Your Content Core As a content curator, it's your goal to share content that your audience will enjoy and benefit from.  The purpose of the content core exercise  is to understand the difference between what you do, and what you need to talk about. Visually, the content core looks something like this: At the center of your content is what you do. At , we make editorial calendar software, so this is a combination of social media and content marketing topics. For our customers, we solve problems such as: Providing a single interface for planning and executing content marketing efforts. Displaying an upcoming publishing schedule on a visualized monthly calendar. Allowing users to reschedule content via simple drag-and-drop. Facilitating team communication and an effective workflow. Providing a tool that helps them save time and grow their blog traffic. These are topics we should definitely write about and be searching for to help our audience understand a correlation between our tool and their needs. As we move away (ever so slightly) from our content core and focus on what our target audience really wants to hear about, we improve the  effectiveness  of our content marketing and better focus in on our target audience’s needs. Keep this in mind when you are searching content  through various sources. There are plenty  of tools out there that will help you with curation, you just have to figure out what your audience wants to read about then decide which sources will work best for you. Here are some examples of strong sources: Reputable publications in your industry. Blogs from other companies you partner with. Your clients, if you're an agency or consultant. Content Marketing Institute also put together a killer list of curation sources. Are you curating content from the best possible sources?Identify What Types Of Content Your Audience Likes To See Does your audience prefer videos or blog posts? How about quizzes or polls? Identify what resonates with your audience and try to curate your content types around that. But how do I know what my audience likes? Look back no more than six months into your social news feed history. Look for trends in what you’re audience responded to. If you see a 35% increase in engagement when you post videos, focus on curating video content posts. Look to your audience, they’ll tell you what they want to see.