Human Computer Interaction Evaluation of Websites

Question: Compose a report about the assessment of data innovation in regard to the targets and viability, highlights and availability of the sites alongside the ease of use standards in setting to Human Computer Interaction. Answer: Presentation: The accompanying report presents the differential assessment of two assigned sites 1: https://www.binglee.com.au and 2: https://www.kogan.com/au/in light of various parts of data framework in setting to various components like UI plan of the site, its availability, landing page pretest, web illustrations, utilization of hues and so forth. The goal of introducing the basic assessment of the two sites is whether the sites filling the need, exactness, inclusion of the separate items and other comparative elements. Conversation: The designated sites, Binglee and Kogan both are electronic stores situated in Australia serves internet business administration. The associations are to a great extent into the exchanging of electronic machines of various assortment as a web based shopping alternative. For this reason both the associations have their own set and plan of sites which assists with pulling in clients and simpler approach to discover the items according to their prerequisite (Brown Gilchrist, 2016). Site of Binglee presents various tabs for its items as indicated by the assortment of the electronic apparatuses like PCs, cameras, home machines, little or medium size apparatuses, wellness/wellbeing and so forth. Just beneath these tabs it presents an advancing tab which reflects various proposals to pull in purchasers like items offering on limits, tie in game plans of items or some other limited time special to take the customers consideration. The site additionally presents alternative for indexes, store area (for customers on the off chance that they need to pick the items truly), other little or standard limited time offers followed by inclining or new propelled items alongside the choices for enlistment and sign in offices so the subtleties and data of the clients can be kept up in records (Cook, et al. 2015). Then again, site of Kogan presents its site for the items as per the office, which further isolates the machines in various assortment, as indicated by brand of the apparatuses. The site further follows a little tab introducing the limited time special as far as deals and rebate alternatives. The site moreover gives various tabs to the diverse class of machines like LED TVs, Cellular telephones, home apparatuses as far as both brand and kinds of machines. For any business sites there are sure significant and crucial highlights that each undertaking needs to keep up so as to work its online business effectively (Hashim, 2015). Consequently, the assessment as to the key highlights for both the business sites, Binglee and Kogan are referenced beneath: Intelligent Roadmap: It is imperative to introduce and keep up this component for any business sites since it presents the helpfulness for the clients separated from making it alluring and satisfying (Le Bourgeois, et al 2016). With the end goal of search positions in Google, it requires and considers the substance and structure of the site consequently it is an imperative element. If there should arise an occurrence of Binglee.com the structure of the site is as per the kinds of apparatuses and advancements alongside other significant data for the clients. While the site of Kogan.com presents the structure as per the branch of apparatuses and as indicated by brand followed by limited time offers. Business Information: Second significant component is including the business data of the associations like store areas in type of bearings and maps, contact subtleties, help focus, corporate administrative center area and so on. In the named site, Bingle.com the data of its store area is notice alongside the course and maps (Lee, Thomas Baskerville, 2015). While in the site of Kogan.com distinctive data for contact is available alongside the administrative center area. Clear Navigation: This element is identified with the area headings and maps gave in the site. It implies that the guide is futile on the off chance that it doesn't give a route office to the clients (Lioukas, Reuer Zollo, 2016). This office is available in both the sites named for the introduction of the report. Security: Security, one of the most urgent highlights any site must have. It is significant for a business sites to protect its site with the applicable security endorsement regarding Visa subtleties of clients like charge card numbers, encryption subtleties and so on. In both the designated site security as far as online installment subtleties and encryption is kept up (Melin-Gonzlez Bulchand-Gidumal, 2016). Web based life Promotion: so as to maintain an online business effectively, a significant key is the special movement of the site (Schwalbe, 2015). Nowadays there are parcel of social Medias has appeared, as facebook, twitter, linkedin, pinterst, youtube and so forth. It is the obligation of the business organizer to pick and execute on these interpersonal interaction destinations to elevate their business sites to draw in the same number of clients. Versatile Versions: In the current period, it is critical to any application or site promptly accessible on cell phones or other conveying portable machine. The majority of the clients utilize advanced mobile phones, tablets thus it is essential to have the site worked from these contraptions. In this setting both the associations have kept up this highlights and the office is promptly accessible as versatile adaptations (Rivard Aubert, 2015). Great Hosting: It is significant for an association to be a decent host if there should be an occurrence of online business administrator. It explains that the sites are required to be refreshed and kept up at a customary stretch. There ought to be hundred percent specialized help on the site to the clients just as there should be relative connection accommodated the better help and dependability of the results of the organizations (Xiang, Magnini, Fesenmaier, 2015). If there should be an occurrence of selected site Binglee, is by all accounts keeping up their site and giving great specialized help with terms of the relative data and subtleties of a few prerequisites. Though Kogan association has likewise appeared to keep up its site in predictable to specialized help and different necessities. In addition, aside from the previously mentioned highlights, a business site needs to eye appealing and alluring in wording to give a decent impression particularly to the first run through clients. Utilization of hues, plans, encryption of information, isolation of item types and so on ought to be in legitimate substance so the site becomes easy to understand (Cook, et al. 2015). In the event of selected site Binglee.com the landing page appears o be very alluring as the hues and structures utilized in the site are more splendid and eye snappy. The mammoth tab reflecting distinctive limited time offers has been structured in various hues and designsto make it increasingly showy and appealing. One segment of the tab is planned in the red hues and inflatables to streak the deal season for the clients while the other tab is structured in blue and white brilliant shading mix to advance the connection course of action of items. The tab has been planned so that any client will get pulled in and experiences the data and subtleties regardless of whether the client was not expected to. Different tabs of the site reflecting various sorts of apparatuses and contraptions are structured in light blue shading which is again very alluring as its a splendid shading and more eye infectious (Xiang, Magnini, Fesenmaier, 2015). Evidently, if there should arise an occurrence of the second assigned site Kogan.com the plan and shades of landing page is basic contrasted with the principal designated site. In this site, the planner has utilized pastel hues for the tabs blazing branch of items and brand names while the scrambled names in straightforward dark shading, which appears to be minimal less alluring. The site further gives various tabs of its items according to the office types and brand types blazing the image and names of the items. In contrast with the principal site it doesn't mirror the page alluring rather it looks really dull as the hues utilized in the photos likewise are not more splendid hues. Thus, regardless of whether the organization privides items in less difficult and easy to use way, it may need pulling in new or proposed customers (Brown Gilchrist, 2016). Further, on continuing to the specific items on every one of the named site, it appears that Binglee is as yet one-stride ahead. On licking the specific item on Binglee.com it flashes that specific item in a greater picture alongside the important data and subtleties. Though if there should be an occurrence of Kogan.com it reflects various alternatives and assortments of that specific item with a littler, picture and subtleties. We can say that the association is giving definite data and assortment of items yet it is a significant longer procedure for clients perspective. In the current conditions, clients are additional efficient searcher instead of some other factor henceforth it isn't drawing in clients to click and decide for a specific item more than once (Brown Gilchrist, 2016). It can likewise be expressed that the site of Binglee organization is increasingly succinct and organized contrasted with Kogan organization. HCI Design Principles: HCI alludes to the discoveries of human PC communication and direction on its use so as to make and plan a site. In the investigation of Information System, there are sure standards managing human PC association on its use and utility (Cook, et al. 2015). Henceforth, both the assigned sites, Binglee and Kogan are required to keep up and go along the standards laid as far as HCI in data innovation framework. Learnability Principle: Any association settling on online business needs to consent to the learnability p

School Find Ways to Save Money Free Essays

Carlson (2009) composed an article, â€Å"Conservation assists schools with spending on understudies, not energy†, that unmistakably characterizes the advantages of vitality preservation in lessening school districts’ utility expense while sparing an immense measure of taxpayer’s cash. With the suggestion and help from the counseling firm, Energy Education, Inc. a program was made to screen the utilization of utilities and to actualize legitimate methods of rationing power, gas and water. We will compose a custom exposition test on School Find Ways to Save Money or on the other hand any comparable subject just for you Request Now Oxnard School District, Las Virgenes Unified School District just as the school locale in Ventura County have made an intense stride in recruiting vitality instructors and administrators. The hazard that these school locale have taken end up being an advantageous undertaking as the investment funds produced from restricting vitality use was rerouted towards the improvement of homerooms and instructive administrations. The accomplishment of the vitality protection program in a set number of regions is a reminder to the remainder of the school locale across the country as present financial emergency and significant expense of gas will affect the school spending plan. What's more, a comparable plan might be applied to family unit and business foundations as the expense of utilities is a significant worry of business visionaries and relatives. The article shows that there are down to earth arrangements in diminishing working costs without giving up school districts’ spending that might be expected for study hall purposes, teacher’s compensations, in-administration trainings and other instructive projects. The arrangement frequently lies in the administrator’s readiness to keep a receptive outlook, to face a deliberate challenge and to acknowledge another idea. The hesitance in changing a conduct that can have any kind of effect may obstruct the development of a segment that depends intensely on taxpayer’s cash to meet the budgetary prerequisites of a framework that is liable for building a strong future for understudies who will be accountable for forming the development of our country. Reference Carlson, C. (2009). â€Å"Conservation assists schools with spending on understudies, not energy†.  Retrieved April 2, 2009 from http://www.venturacountystar.com/news/2009/feb/08/nb1FCenergy08/ The most effective method to refer to School Find Ways to Save Money, Papers

Having a hard time deciding on a second-choice major Click here!

Having a hard time deciding on a second-choice major Click here! Picture this: You’re filling out your application for the University of Illinois and you come to the part where you have to pick a major. You pick your first choice major without a problem. But then, you’re asked if you’d like to choose a second-choice major. Freshmen First of all, let’s talk about the benefits of choosing a second-choice major. Here at Illinois, we strongly recommend that you select a second-choice major, especially if you’re applying into one of our competitive programs such as Engineering or Business. If you’re not admissible to your first choice major, you’ll be reviewed for your second-choice major. If you’re still not admissible, you’ll be considered for all other avenues of admission. That’s a lot of different ways to get admitted to Illinois. But what happens if you don’t select a second-choice major? If you opt-out of selecting a second-choice major you will only be considered for your first choice major. We would only recommend doing this if you’re 100% sure you will not be attending Illinois if you’re not admitted to your first choice major. Most students spend a lot of time thinking about what they want to major in but not a lot of time thinking about a Plan B. If you’re struggling to come up with a second-choice major, my first piece of advice would be to keep an open mind and take a look at our list of majors by interest area. You may find majors in other colleges on our campus that fit your interests and goals. If you’re still unsure of selecting a declared major, you can select the Undeclared program in the Division of General Studies (DGS) as your second-choice major. Something to keep in mind, is that not all majors are available as a second-choice major and that the list of unavailable majors varies depending on if you’re a freshman or a transfer applicant. You can see the full list of unavailable majors here. Transfers First of all, let’s talk about the benefits of choosing a second-choice major. Here at Illinois, we strongly recommend that you select a second-choice major, especially if you’re applying into one of our competitive programs such as Engineering or Business. If you’re not admissible to your first choice major, you’ll be reviewed for your second-choice major. But what happens if you don’t select a second-choice major? If you opt-out of selecting a second-choice major you will only be considered for your first choice major. We would only recommend doing this if you’re 100% sure you will not be attending Illinois if you’re not admitted to your first choice major. Be sure to keep in mind that you still need to satisfy the requirements of your second-choice major. These requirements can be found on the Transfer Handbook. Most students spend a lot of time thinking about what they want to major in but not a lot of time thinking about a Plan B. If you’re struggling to come up with a second-choice major, my first piece of advice would be to keep an open mind and take a look at our list of majors by interest area. You may find majors in other colleges on our campus that fit your interests and goals. Something to keep in mind is that not all majors are available as a second-choice major and that the list of unavailable majors varies depending on if you’re a freshman or a transfer applicant. You can see the full list of unavailable majors here. Transfer applicants may list the Undeclared program in DGS as their second choice major but keep in mind that DGS gives preference to students with fewer than 35 transferable hours by the term of entry to DGS. If you still have questions, you can read through our second-choice major FAQ or comment down below. *Me responding to all of your comments* Zoe Transfer Recruitment Coordinator, Undergraduate Admissions I help transfer students navigate our application and admission process. I have a background not only in admissions but also in financial aid. I'm originally from southeastern Michigan.

Essay on Criminal Justice Fields - 982 Words

Criminal Justice has numerous avenues in which to follow so making the choice of what specific field to choose a difficult decision. This is not a choice that should be taken lightly nor in haste but one that should be contemplated and examined closely. I have done an enormous amount of research on many of the fields of criminal justice narrowing it down to three: Forensics, Probation/ Parole and Homeland Security. For me personally, these are the best three choices given their potential for being challenging. Forensic science is the application of a broad spectrum of sciences to answer questions of interest to a legal system. Forensics is used in place of forensic science in modern times and is considered to be an effective synonym for†¦show more content†¦Forensics is divided into fields of specialties covering a wide range of different sciences: Physiological/social sciences, forensic criminalistics, digital forensics and other related disciplines. The most noted fields, which people associate with forensics, are fingerprint analysis, ballistics, DNA profiling and toxicology however the everyday public is unaware the forensic field also includes fire investigation, forensic engineering, and even vehicular accident reconstruction. Within the last twenty years, due to the advances in technology and science, many new disciplines have come into fruition. Vein matching, also called vascular technology, is a technique of biometric identification though the analysis of the patterns of blood vessels visible from the surface of the skin. Though used by the Federal Bureau of Investigation (FBI) and the Central Intelligence Agency (CIA), this method of identification is still in development and has not yet been universally adopted by crime laboratories as it is not considered as reliable as more established techniques, such as fingerprinting. (Watanabe, Shiohara, Sasaki, 2005) Mobile device forensics is the newest branch of digital forensics relating to the recovery of digital evidence or data from a mobile device under forensically sound conditions. The use of phones in crime was widely recognized for some years, but the forensic studyShow MoreRelatedThe Crime Of The Criminal Justice Field892 Words   |  4 Pagesshows exemplify a pretty good aspect of the issues that people face in the Criminal Justice field. Criminal justice is not just police officers, there are many more fields that a person can get into. Even though there are issues within this field, there are plenty of benefits in the field as well. There is more to criminal justice than what meets the eye. There are problematic issues, an abundance of different jobs in this field, and there are plenty of long-term and short-term benefits that come alongRead MoreThe Field Of Criminal Justice System2668 Words   |  11 PagesViolence in the criminal justice system is often tied to the military str ucture of police organizations. In such organizations officers are discouraged from providing input on how to perform in their jobs. Violent confrontations between police and citizens in particular have been targeted with corrective measures (Stojkovic, Kalinich, Klofas, 2011). The field of criminal justice is meant to support the provision of justice, however, when violence perpetuated by criminal justice officers is presentRead MoreTechnology And The Field Of Criminal Justice Essay1321 Words   |  6 Pagesthink to themselves ‘all I have ever known as police cars and motorcycles’. For over a century the world has been making advances with technology in all areas of life, and the field of criminal justice has not been an exception to this technological advances. These advances in technology has taken the criminal justice field a long way from riding a horse bareback to driving armored cars. These advances along with many others have almost completely changed how things are handled in all aspects of theRead MoreRacial Bias Of The Criminal Justice Field921 Words   |  4 Pages Racial Bias in fourteen steps However, in discovering highly rated various research we’ve as researches have come across an article that has fourteen possible examples of racism in the criminal justice field. First, the United States created a harder punishment system which has created an upsurge of inmates in prisons and jails due to the upholding of drug wars. According to the Human Rights Watch in 2008, Caucasians and African American are similar in offenses that drug related such as sales andRead MoreDeterrence Theory And The Criminal Justice Field Essay1578 Words   |  7 Pagesbased upon a belief that citizens choose to obey or violate the law after determining the advantages and disadvantages of their actions (Paternoster, 2010). Deterrence, in the criminal justice field, dissuades individuals from criminal activity and from continuing to live a life of crime after committing the first criminal like act (Dutton, 2014). Law enforcement provides sanctions in the form of imprisonment, probation and f ines (Paternoster, 2010). In the United States, a practical example of deterrenceRead MoreA Comparative Study of the Field Criminal Justice and Criminology1314 Words   |  6 Pagesof the Fields Criminal Justice and Criminology Javier Landa-Miranda Ivy Tech Community College CRIM 101 What is Criminal Justice and what is Criminology? They are the same? Those are the questions that people ask their selves when they talk about those fields. There might be many controversies about the differences and similarities about Criminal Justice and Criminology. People must think that these two fields are totally different or just the same thing. The reality is that Criminal JusticeRead MoreProbation Orientation Meetings And The Criminal Justice Field865 Words   |  4 Pagesan officer in the criminal justice field is to maintain order, crime prevention, public education, delivery of service and enforcement of laws. The officers work hand in hand with community groups and social service agencies to provide offenders and victims with the support and services they need. Probation Officers maintain partnerships with law enforcement and other justice agencies so the agencies can benefit from the expertise of each other and share information on criminal activity. Like mostRead MoreWhat I Learned From The Criminal Justice Field894 Words   |  4 Pages In the criminal justice field, the two careers I am considering are Law and Criminal Law Paralegal. I have known for the past years that I wanted to be in a job that contributes to the betterment of society while helping others around me. These two lines of work seem exciting and challenging. As a Criminal Law Paralegal, the primary responsibility is working with the attorney to filing many paperwork and taking care of cases. This class has given me part of the knowledge I need to obtainRead MoreOrganizational Perspectives On Leadership From Fields Outside Of Criminal Justice1145 Words   |  5 PagesProblem Statement â€Å"Organizational perspectives on leadership from fields outside of criminal justice are not relevant to criminal-justice practitioners because criminal-justice leaders face scenarios that are not comparable with scenarios that occur in other fields† (South University Online, 2016, para 1). Problem Background Information Two friends discuss their jobs over coffee. Friend one works as a police chief, and friend two works as a business executive. They each believed that their job wasRead MoreMy Field Of Study Is Public Service, And For Discussion I Will Examine The Criminal Justice Field1856 Words   |  8 PagesUnit 1 Discussion 1 PSL8106 Capella University Dr. Kilroy Knowledge Acquisition Introduction My field of study is Public service, and for discussion I will examine the Criminal Justice field on how we can obtain knowledge, personal experiences, intuition, authority, and tradition in this field. Knowledge Knowledge is defined as â€Å"an understanding and one that gains knowledge through experience, reasoning, intuition and learning† (Cong, Pandya, 2003, p. 2). Individuals can inflate their knowledge

The Appeal of A Written Business Plan

The Appeal of A Written Business Plan Every business plan involves these components that are key elements in earning your small business plan fuller and more effective. Equally important to discuss is technology licensingif you're licensing core technology from somebody else, you will need to disclose that in your organization program and make certain to include particulars of the financial relationship. What the In-Crowd Won't Tell You About a Written Business Plan Every startup and little company is unique, so you are going to want to prevent copying a sample plan word for word. At the peak of the webpage, right under your enterprise name, include a one-sentence summary of your business that sums up the essence of what you're doing. Be certain to define provide a review of the way the company is owned also. Every business has some sort of competition and it's vital to present a synopsis in your executive summary. The final, most important part of leveraging your enterprise plan for a growth engine is to schedule a month-to-month review. A business program is going to be the very best indicator which can be employed to judge your potential for success. The main value of your company program is going to be to create a written outline that evaluates all elements of the financial viability of your business venture including a description and analysis of your company prospects. An overview of the industry sector that it will be a part of, including industry trends, major players in the industry, and estimated industry sales. The 5-Minute Rule for a Written Business Plan Therefore, if you're thinking at this time about how to compose a business program, sit down and begin answering the questions outlined above. If you want to create a business program and have a question about what's ideal for your small company or organization, don't hesitate to ask an attorney. Your small business program will be beneficial in a range of means. Whether you've writt en a business plan for a new company or for growing your existing company, at this point you have an all-inclusive guide and the info you should help you get started working on the next phase of your business enterprise. The Basic Facts of a Written Business Plan You want every facet of your enterprise plan to impress (particularly if you're using it to request money). One of the main advantages of writing a business program is simply likely to through the approach. Instead, just include a brief statement indicating how much money you will need to raise to receive your company off the ground. While every business has huge advantages to gain from going through the business planning procedure, only a little subset demands the formal small business plan document necessary for seeking investors or supporting an industrial loan. Things You Should Know About a Written Business Plan When you own a plan, it's very simple to keep track all the activities and transactions you have made. Your plan demonstrates how you'll get from here to there. Usually, a business program is longer than a list on a napkin (although, because you'll see below, it's possibleand sometimes idealto write your whole small business plan on a single page). An excellent financial plan goes a very long approach to help determine when to employ new employees or purchase a new bit of equipment. Developing a plan plan doing help you attain your entrepreneurial targets. Your plan will give the roadmap to attain the success you desire. Picking an action plan after a SWOT analysis is a complex process that is particular to every decision in every corporation. Project plans, sometimes called project frameworks, describe the goals of a certain project. The Importance of a Written Business Plan A business program might also be required if you're planning to conduct business overseas. A business program is able to help you identify clear, deliberate next steps for your enterprise, even when you never plan to pitch investorsand it will be able to help you see gaps in your plan till they become issues. It is not meant to be a static document. It is the subject of many satires. Now you know the way to use a sample business plan to assist you compose a plan for your organization, it's time to get the best one. It's important to get a personal small business plan when you're planning to keep document of all of the transactions you have made. A complete small business program must also incorporate a set of financial projections for the organization. External small business plans, the formal small business plan documents, are intended to be read by outsiders to give details about an organization. Every company is solving an issue for its clients and filling a need in the marketplace. The very first part of your promotion program will cover how you're positioning your business and your products or services offering. Your business plan should incorporate a summary of the sorts of advertising you want to shell out money on. For product businesses, a distribution program is a significant part of the entire business program.

Teachers Perception Of Gender Bias In The Classroom Education Essay Free Essays

One of the first things that we do when a kid is born is to happen out its sexual class. This announcement at birth, male child or miss, is the most important statement that governs one ‘s development as a individual throughout one ‘s life. Harmonizing to Weiss ( 2001 ) , a individual ‘s gender marks his/her full life from within and without. We will write a custom essay sample on Teachers Perception Of Gender Bias In The Classroom Education Essay or any similar topic only for you Order Now How our gender structures the manner we learn has been studied extensively by societal scientists, psychologists, educationalists, and women’s rightists. They all agree that non merely 1 ‘s ain sense of gender individuality affects the acquisition procedure really significantly, but others besides play a definite portion in this position. Teachers play a cardinal function in act uponing larning patterned advance from when the kids begin school. Harmonizing to David and Myra Sadker â€Å" sitting in the same schoolroom, reading the same text edition, and listening to the same instructor, male childs and misss receive really different instructions † ( Weiss, 2001, p. 44 ) . Their research illustrates that male pupils non merely have more of the instructors ‘ attending in mention with the figure ( and quality ) of the inquiries asked in the schoolrooms, but the same is besides true in instance of the follow-up inquiries. Harmonizing to them, male pupils besides receive more precise and helpful feedback ; while female pupils bear the consequence of their instructors ‘ asymmetrical distribution of energy, endowment, and attending ( Weiss, 2001 ) . Frequently, elusive gender prejudice is at that place in the schoolrooms but is barely noticed by the instructors. It remains elusive and is difficult to trap down. Teachers, being wedged between several determinations every twenty-four hours refering the course of study and schoolroom direction, happen small room to contemplate and analyze their interactions with male and female pupils in their schoolrooms. While a the survey done by Marshall A ; Reinhartz ( 1997 ) showed that the instructors ‘ communicating with their pupils has a cardinal influence on the current and prospective accomplishment and achievement of both male and female pupils, another survey by Crawford and Macleod ( 1990 ) ( as cited in Lundeburg, 1997 ) , discovered that colored schoolroom interaction leads to decrease assurance in their rational abilities by female pupils. A big figure of surveies exhibit that instructor behaviours institute the foremost contributing factor for a higher grade of student-par ticipation in the schoolroom by male pupils than the female pupils. ( Kosmerl, 2000 ) . Male pupils are likely to acquire a greater portion of instructors ‘ attending and have more specific feedback. However, female pupils are less likely to have congratulations or redress for the rational content of their replies than male pupils ; conversely, the female pupils are more likely to have an acknowledgement response from their instructors ( Sadker and Sadker, 1994 ) . It is non common to happen instructors waiting for more than 5 seconds for a response from their pupils ; it is even more uncommon to see instructors naming on non-volunteering pupils to arouse their responses. Teachers ‘ behaviours such as these tend to breed schoolroom unfairnesss by promoting aggressive male pupils ( Lundeburg, 1997 ) . Another survey by Sadker and Sadker ( 1986 ) ( as cited in McGee Bailey, 1996 ) provides grounds that instructors ‘ discriminatory behaviors in the schoolroom are non chronic but modifiable. However, instructors are mostly non witting of their ain unjust behaviors in the schoolrooms, and are frequently found to be gender-blind, unless their attending is drawn to the affair. This can hold many detrimental effects, because it is about impossible to work out a job that is difficult to acknowledge in the first case. Nonetheless, preparation in gender equity is barely of all time an ingredient of instructor instruction ( Lundeberg, 1997 ) , particularly so in Pakistan. STATEMENT OF THE PROBLEM While a important sum of research exists in context of pupils ‘ perceptual experiences of gender prejudice in the schoolroom, there is small research on manus sing instructors ‘ perceptual experiences of the same capable affair. This survey is intended to concentrate on the modern-day perceptual experiences of instructors sing gender prejudice. Since pupils continue to have different instructions, it is of import to place how instructors may continue to detect, respond, lessening, and avoid gender prejudice. PUROSE OF STUDY The intent of this survey is to exemplify the perceptual experiences of instructors on the topic of gender prejudice as measured by a questionnaire. The aims of the survey are: I ) To measure instructors ‘ perceptual experiences about gender prejudice. two ) To measure instructors ‘ educational preparation sing gender prejudice. three ) To measure instructors ‘ experiences with gender prejudice. Research HPYOTHESES Hypothesis I: Even if instructors do non province that they have been involved in gender prejudice in their ain schoolrooms, they will describe they have witnessed or heard of gender prejudice issues in their schools and/or others. Hypothesis II: Teachers will describe they wish that they had received some or more educational preparation sing gender prejudice. Hypothesis Three: Teachers will describe they have received small or no educational preparation sing gender prejudice. adapted from ; Teachers ‘ perceptual experiences of gender prejudice in schoolroom, Katherine M. Kosmerl, Research Paper, The Graduate School, University of Wisconsin-Stout, May, 2000. hypertext transfer protocol: //www.uwstout.edu/static/lib/thesis/2003/2003kosmerlk.pdf REFRENCES Kosmerl, K. M. ( 2000 ) . Teachers ‘ perceptual experiences of gender prejudice in schoolroom, Research Paper, The Graduate School, University of Wisconsin-Stout, May, 2000. hypertext transfer protocol: //www.uwstout.edu/static/lib/thesis/2003/2003kosmerlk.pdf Lundeberg, M. ( January-February, 1997 ) . You Guys Are Overreacting: Teaching Prospective Teachers About Subtle Gender Bias, Journal of Teacher Education, 48 ( 1 ) , 55-61. Marshall, C. , Reinhartz, J. ( July/August, 1997 ) . Gender Issues in the Classroom. hypertext transfer protocol: //www.jstor.org/pss/30185879 McGee Bailey, S. ( May, 1996 ) . Shortchanging Girls and Boys. Educational Leadership, 53 ( 8 ) , 75-79. Cited in: Teachers ‘ perceptual experiences of gender prejudice in schoolroom, Katherine M. Kosmerl, Research Paper, The Graduate School, University of Wisconsin-Stout, May, 2000. hypertext transfer protocol: //www.uwstout.edu/static/lib/thesis/2003/2003kosmerlk.pdf Sadker, D. , Sadker, M. ( 1994 ) . Failing at Fairness: How Our Schools Cheat Girls. New York: Simon A ; Schuester. Weiss, R. ( 2001 ) . Gender-Biased Learning. Training A ; Development, 55 ( 1 ) , 42-48. Cited in: Teachers ‘ perceptual experiences of gender prejudice in schoolroom, Katherine M. Kosmerl, Research Paper, The Graduate School, University of Wisconsin-Stout, May, 2000. hypertext transfer protocol: //www.uwstout.edu/static/lib/thesis/2003/2003kosmerlk.pdf How to cite Teachers Perception Of Gender Bias In The Classroom Education Essay, Essay examples

Racism A Social Issue in the USA Essay Example

Racism A Social Issue in the USA Essay My Ideological Perspective: Disaffected Comfort Dondo-Dewey SOWK 281 December 5th, 2013 Dr. Katharine Hill Introduction The purpose of this paper is to critically identify and analyze how the multiple influences have shaped my Ideological world views on important social issues such as, poverty, racism, classism,immigration,obesity,crime and the Justice system as well as health care disparities. In this paper, I will identify how these worldview perspectives relate to some of the principles listed in the NASW Code of Ethics; Social work for social Justice and also the UN Declaration on Human Rights principles. Lastly, this paper attempts to identify any conflicts and or harmonies I possess towards the professional frameworks of social work. Religious and Socio-economical Perspectives Based on my responses to the political typology quiz, I am Disaffected, along with 11% of the American public. The Disaffected are a group of individuals that is highly critical of both government and business, while sympathizing with the poor by supporting social welfare programs. Immigration matters are a strong concern for this group. For the most part, the majority of this group believes that the country annot solve many of its important problems and they are conservative both religiously and socially. This group of people is comprised of people who are mostly financially stressed; nearly half describe their households as struggling and about two-thirds only have a high school education or less. 26% possess a US passport, which is below the national average. Interestingly, 23% of this group of people follow NASCAR racing compared to the national average of 33%. More disaffected is parents (44%). We will write a custom essay sample on Racism A Social Issue in the USA specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Racism A Social Issue in the USA specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Racism A Social Issue in the USA specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To a larger extend, the typology quiz was somewhat accurate; I do sympathize ith the poor and also support social welfare programs. On the contrary, however, I do entirely believe that country can solve its issues and I believe that I am a liberal socially and religiously. I believe my Ideological perspectives and values have been greatly influenced my religious and social upbringing; born and raised in a conservative, rich and very traditional family, I grew up looking at life from the lens of a socially, religiously, conservative and privileged perspective. Having said so, however, I have not always agreed with my fathers involvement in Zimbabwean politics and the corruption that specially the unequal distribution of wealth between those in politics and government and the average person in Zimbabwe. I have always had my own disagreements with the institution of dictatorship and patriarchy; I still believe that most of my young adult life, I have looked at life from a more conservative lens, but also questioned inequalities in my community. Changes in Perspectives Immigrating to the United States at a very young age forced me to live and experience other cultures and religions, especially while attending the College of Saint Catherine. Upon arriving at the College of Saint Catherine, my life changed ecause I was given the opportunity to gain exposure to life experiences that were taboo to my belief systems, including exposure to the LGBTQ community and other religious practices other than the Christian practice that I am familiar with; I have been exposed to Islam, Hinduism, Buddhism and Atheism to name a few. Being a minority woman, for the first time, it was easy for me to associate with others from different cultures who were similar to myself; hence my ability to change my perspectives on some social, religious and also socio-economic issues. My views and my definition of poverty have changed since I moved to the United States. I used to have a limited knowledge of what it meant to be a minority group or to be poor. Having to deal with the triple Jeopardies of being female, black and an immigrant, I have endured issues like discrimination in the work place and realizing obvious income disparities and this has pushed me into the marginalized groups. Iceland and Wilson (2009), state that areas segregated by race and class frequently saddle poor people with high rent burdens, lack of access to housing, wealth, and housing health risks. All of these factors, as well as historic disenfranchisement, contribute to higher, largely entrenched poverty rate. Every year I have lived in the United States, I have encountered multiple experiences that have changed my perspectives on economic, socio-political and religious perspectives. My views on racism, poverty, and class to name a few have changed as I gain better understanding of my position in a society in which I am a minority. I used to believe that everyone can make it in the idea of the American dream if they only worked hard; in this same mindset, I used to think that those people who were living in poverty, were not trying hard enough but these views have changed with my own personal experiences. I now understand the systematic ways in which minorities are marginalized and are often under- represented in policy making and are somehow held back from higher paying positions making it difficult for certain populations to advance. NASW Code of Ethics UN Declaration of Human Rights According to the NASW (2008) value for Social Justice, the primary mission of the social work profession is to enhance human wellbeing and to help meet the basic human needs of all people with a particular attention to the needs and empowerment of people who are vulnerable, oppressed and living in poverty. This is ne of the most important roles that social and poor while supporting social welfare systems, therefore agreeing with the NASW mission for the social work practice. This is accurate because I do sympathize with those who are less fortunate and the marginalized and vulnerable members of the society. According to the United each person needs for a healthy and comfortable life, including food, clothing, housing, medical care and other social services. People have the right to help if they are unable to work. Mothers and children should receive special care and help. This supports my views on those who are poor, vulnerable and marginalized. I believe that it is important to be an advocate for those who do not have the means to speak for themselves and become the middle -man between the resources they need to get and assist them getting those resources. As stated by the United Nations, I believe all human beings deserve an access to basic lifes needs like food, shelter, clothing and medical care. Conflicts Harmonies with professional frameworks of social work According to Stuart (2012), social work draws from many frameworks for practice, but some of these frameworks have had more influence on the profession of social work han others. Among the many different types of frameworks are the Ecosystem perspective, the Strengths perspective, cultural competence perspective, social work ethics and values, social work licensure, and social work practice expectations. Among these many frameworks of practice, I lean towards the strengths perspective and the social work ethics and values more than the cultural competency and the Ecosystems perspective for several reasons. In applying the Strengths perspective in social work practice, the assumption is that every individual, family, group or ommunity has some strength and focusing on them leads to growth and overcoming difficulties. I am in harmony with this perspective because it empowers the clients who in most cases do not have that sense of empowerment. I believe a long- term solution to helping others is not to simply give resources but to teach them how to access them and the strengths perspective seems to draw off of this thought. I do not strongly agree with the cultural competency perspective based on how the NASW defines it; Social workers should understand culture and its function in human ehavior and society, recognizing the strengths that exist in all cultures (NASW 2008). This idea seems to contradict the concept of social workers being learners from their clients. I do not believe that culture is stagnant, it keeps changing as suggested by Laird (1998bbecoming culturally competent is becoming increasingly challenging, he questions whether one can become competent in a culture that is going through constant change. For instance, trying to comprehend the culture of African American individuals, whose culture was defined through slavery, present day African Americans are trying to redefine their own culture based on the present day situation where we have the first African American president. This school of thought argues that instead of becoming competent in their clients cultures, social workers should be aware of their own cultures and be the informed not knowers, so that they can learn about their clients culture from that clients perspective (Laird(1998). I agree with the fact that one cannot learn about other peoples culture or traditions from simply reading or researching about it because within each culture, there are eparate individual families with diverse norms, therefore I disagree with the Cultural Competency based practice. Mo Ye Lee (2005), states that often in social work practice, there is a tendency to pathologize clients, requiring a diagnosis as part of the helping relationshiop. Lee suggests that as we go out to practice, it may be good to assume that not all the clients you will encounter have problems but maybe wrong. I agree with this idea because it seems like a powerful insightful philosophy. This is in essence the strengths -based approach and I am in agreement with this ramework of social work practice. Lastly, I am also in disagreement with the Ecosystems perspective in social work practice; it focuses on the interplay between the person and his or her environment. It seems to focus on the present environment and I think that a persons past experiences play a huge role in their present environment. Although it is true that an individuals environment influences their whole being, the Ecosystem theory seems to ignore the fact that people have a past and that may be the causative agent of the present environment and personal traits. I believe in a holistic approach to social work practice because people are complex and have different needs and wants. Conclusion In conclusion, my religious and cultural upbringing has greatly influenced how I look at the world, but I now must add my own personal life experiences how they can change ones worldview. Although I was raised in a privileged, politically and religiously conservative background, these views have changed over the years as I have had my own personal life experiences which have changed my definitions of some social issues like racism and poverty. As a result, this has increased my illingness to work towards the elimination of some of these inequalities in the society. As Nelson Mandela stated in his popular Long Walk to Freedom Speech, people are taught to hate but they can also learn to love and love is easier than hate so people can easily learn to do the right thing. I was raised in one way that molded my perspectives on so many topics, but I also learned from my environment over time and this has changed many of my world views. References Dean, R. G. (2001). The Myth of Cross-cultural Competence . Families in Society:The Journal of Contemporary Human Services, 623-625. Marla-Berg-Weger. (2013). Social Work and Social Welfare. New York : Routledge. Nations, U. (2013, August 23). www. unitednations. org. Retrieved from www. un. org/humanrights/clause25: http:// unitednation. rog Journal of Contemporary Human Services, 623-625 Dean, R. G. (2001). The Myth of Cross-cultural Competence . Families in Society:The Journal of Contemporary Human Services, 623-625. Marla-Berg-Weger. (2013). Social Work and Social Welfare. New York : Routledge. Nations, U. (2013, August 23). www. unitednations. org. Retrieved from www. un. org/humanrights/clause25: http://unitednation. rog

Andromeda Strain

Andromeda Strain Free Online Research Papers In the opening incident of the movie â€Å"Andromeda Strain,† a space probe sent into the upper atmosphere of earth crashes unexpectedly in a remote area of Arizona. The probe was sent up to determine if there were any organisms capable of survival in space. When the probe landed, two men from the Military were sent down to survey the area and obtain the probe. They found the town that it had landed in was in chaos. There were bodies everywhere. Upon driving into the town, they immediately died. It was immediately clear that the deaths of the population of this town and the space probe’s crash were not coincidental. A committee had been formed 5 years prior to the incident to determine what would be done in a situation such as this one. If the organism could not be identified and neutralized, a nuclear bomb would be detonated on the site. Clearly, the probe had brought something back from space. A team was assembled to determine exactly what that was. The team consisted of 5 people from various fields of science. Most had forgotten The Wildfire Project. They were gathered from their homes throughout the country and flown to Arizona. The team consisted of 5 people. It was thought that these people, when working together, could quickly discover the nature of the organism and make a decision as to what would be done in destroying it. The use of the nuclear device which the team was considering involved a very serious decision. In order to give civilians the power to detonate such a device, the odd man hypothesis was created. It stated that one of the members of the team be single, and that it would be his responsibility to make the nuclear decision. He was to be given a key that would only work for him. If a leak was detected in the examination facility, it would be up to him to stop the detonation. The odd man of the team was Mark Hall. This played a key factor in the climax. The team was taken to the site of the landing. Upon examining the bodies they discovered that this organism was actually a virus, and it acted by clotting the blood and causing immediate death. They began to leave when they discovered that there were 2 survivors, an old man and a baby. This added a new, useful factor to the equation. It showed that this virus could be beaten. After going through an elaborate sterilization process, they began work on the virus. They performed many tests on the virus. They ran it through the microscope, it was determined how large it was, and it was even determined how it worked. They did tests on the old man and the baby that had managed to survive, trying to find a link. The next day the scientist was trying to find out a solution to the problem. On the third day, the scientists try to meet a self- imposed deadline. The sooner the solution is found, the fewer people will die. It turns out that the organism can only live within a very narrow pH, the pH human blood. The survivors found at the beginning of the movie that both had abnormal blood pH- the baby’s pH was too high due to crying much of the time and the old man’s pH was too low because he drank sterno. That is when the unthinkable happened. When Burton was working on the virus, he cut the gloves of his suit that sealed out the virus. Immediately the four men rushed to see Burton. He was panicked, and screaming. It had been found that the virus did not survive well in pure oxygen, so that was pumped into the room he was in. Burton appeared to be fine, and when a sample of the virus in Burton’s area was analyzed, it was discovered to be mutated into a harmless form. Apparently, the baby and the old man had been lucky enough to avoid the virus until it mutated into a benign form. The situation seemed to be under control. But it was worse than they knew. The virus had contaminated the facility, and the automatic nuclear detonation process had begun. If a nuclear device was set off, the virus would mutate over and over into deadly variations, each killing in a different way. One of the scientists was exposed to contamination, and he saves himself by increasing his breathing pace until he creates a respiratory alkalosis in his blood chemistry. The Andromeda Strain has now been caused by degeneration in the lab’s gasket seals, and the atomic self- destruct device is triggered. The scientist is aware that if the bomb goes off the blast could cause a chain reaction in Andromeda mutations that would be impossible to stop. He fights off toxic fumes, dodges lethal darts from a radar- controlled laser gun, climbs a ladder to the top level of the lab complex, and with a few seconds to left to spare, he inserts the red key in a disconnect lock. Later he learns that the Andromeda Strain has mutated into benign form, and that mission control is using cloud- seeding procedures to carry the organism out to sea, where it will be destroyed by the alkaline reaction. In the movie pH scale was included in the experiment trying to see what happens to blood when someone hyperventilates and proteins. On the first day the experts were trying to solve the problem as to why the satellite retrieved from outer space was killing people and animals. Then the scientist had to design some experiments to find out more about the deadly organism. Second was to see how the organism was structured and how it works. Third was how to contain the organism and destroy it. Research Papers on Andromeda StrainResearch Process Part OneTrailblazing by Eric AndersonThe Project Managment Office SystemGenetic EngineeringThe Hockey GameWhere Wild and West Meet19 Century Society: A Deeply Divided EraAppeasement Policy Towards the Outbreak of World War 2Marketing of Lifeboy Soap A Unilever ProductThe Relationship Between Delinquency and Drug Use

Shogatsu - Japanese New Year

Shogatsu - Japanese New Year Although Shogatsu means January, it is celebrated for the first 3 days or the first week of January. These days are considered the most important holidays for the Japanese. One could equate it with the celebration of Christmas in the west. During this time, businesses and schools close for one to two weeks. It is also a time for people to return to their families, which leads to the inevitable backlog of travelers. The Japanese decorate their houses, but before the decorations start to be put up, a general house cleaning is done. The most common New Years decorations are pine and bamboo, sacred straw festoons, and oval-shaped rice cakes. On New Years eve, bells (joya no kane) are rung at the local temples to speed out the old year. The New Year is welcomed in by the eating of year-crossing noodles (toshikoshi-soba). Casual western style clothing is replaced with kimono on New Years day as people go for their first temple or shrine visit of the New Year (hatsumoude). At the temples, they pray for health and happiness in the coming year. The reading New Years cards (nengajou) and the giving of gifts (otoshidama) to young children are also a part of the New Year celebrations. Food, of course, is also a big part of Japanese New Years celebrations. Osechi-ryori are special dishes eaten on the first three days of the New Year. Grilled and vinegary dishes are served in multi-layered lacquered boxes (juubako). The dishes are designed to be pleasant to look at and keep for days so that the mother is free from having to cook for three days. There are some regional differences but the osechi dishes are basically the same nationwide. Each of the food types in the boxes represents a wish for the future. Sea Bream (tai) is auspicious (medetai). Herring roe (kazunoko) is the prosperity of ones descendants. Sea tangle roll (kobumaki) is Happiness (yorokobu). Related How to Say Happy New Year in Japanese

Chapter 14 Assignment Example | Topics and Well Written Essays - 500 words

Chapter 14 - Assignment Example n should be developed in such a way that ensures that customers are satisfied with the products and services being offered by the firm (Dawson, 2012). The major requirements for ISO certification are that business processes should be defined in an explicit manner. The policy of quality should be stated that reflects upon the commitments of the organization. The policies are usually developed by the top management as they are the decision makers of the organization and know in which direction the firm has to progress. There should be objectives set for quality and performance of the firm. There should be a quality manual present with the firm, procedures of administration and training should be in there in the form of manual or policies. There should be the tracking processes of suppliers as well as feedback of the customers. A manager should be there in the firm as a representative, reviews of management team should be conducted regularly, internal and certification audits should be conducted (What is Really Required for ISO 9000?, 2012). ISO standards can be related to American companies doing business internationally in many perspectives. One of the most important perspectives is that when American companies plan to conduct their operations at an international level, they need to maintain their quality level in their operations as well as in the products and services produced by them. ISO standards help organizations in providing them with a framework of what all should be included in maintaining quality in the organization. Standard formats, rules and regulations regarding quality help organizations in maintaining the required level of quality in business operations. Through ISO 9000 organizations have the opportunity to identify the problems in their organization regarding quality (Benefits of ISO 9000, 2012). International countries may allow access to ISO certified organizations willingly. This way American organization can also easily make their global

Lab Report Example | Topics and Well Written Essays - 500 words

Lab Report Example inch from the bottom of the crucible and it was isolated with the help of a glass fiber to make the cooling process of the sample retard. This gave the experimenter enough time to collect the data required (the change of temperature versus time). Every 5 seconds, the temperature was noted until the sample of melted Tin reached a temperature near 150C (10C above the freezing point of pure Tin) in order to prevent the thermocouple sheath from freezing. After the data was collected, a plot of temperature versus time was developed. The plot took the form of a curve, which is the Tin-cooling curve. The curve shows the cooling process,. Abstract: This experiment was directed at determining the melting point of pure Tin. For this purpose, a ceramic crucible containing pure Tin was heated in a furnace up to the temperature that was expectedly above the melting point of pure Tin. Once that was achieved, the sample of liquid Tin was put into a container that was filled with sand. A thermocoupl e sheath was placed into the melted Tin and was isolated with the help of a glass fiber. This retarded the cooling process of the sample of Tin and provided the experimenter with enough time to collect all of the required data (the change of temperature versus time).

Introduction Marketing Communication Definition Marketing Essay

Introduction Marketing Communication Definition Marketing Essay Belch defined Integrated marketing communication as a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences (Defining IMC). On the other hand, Fill (2009) defined Marketing communications as a management process through which an organization engages with its various audiences (p. 54). According to Fill (2009), the use of the word integrated refers to the use of various strategies in marketing communications. What is marketing communication audit A marketing communication audit involves the research of how successful are the companys internal and external communications (Thomas, 2008) to enhance the performance of the organization by identifying weaknesses and ways to improve it. Brief description of the company: Louis Vuitton History of the company Louis Vuitton (LV) is a luxury brand which was founded by Louis Vuitton in 1854 in Paris (Diniz, 2009). From then onwards, it has grown to become one of the most well known luxury brands in the world. Today, its product line includes luggages, bags, watches, shoes, jewelleries, and many more items (Diniz, 2009). Strength of the brand Husic and Cicic (2009) claimed that the customers of today have more disposable income, making them more attracted to luxury products. This claim is supported by Kapferer (2012) who agreed, saying that the performance of LV has shown promising growth. Apparently, the company seems to have a lot of potential for further development. The brand also has its own loyal customer base. These customers make decisions to buy the products of the company through a decision-making process which in theory is called the Consumer Decision Process Model shown below. Need recognition Search for information Pre-purchase evaluation of alternatives Purchase Consumption Post-consumption evaluation Divestment Source: Blackwell, Miniard Engel, 2006 Figure 1 The Consumer Decision Process Model Statistic /Plan The economic downturn has affected businesses worldwide, especially those which are luxury goods (Berman Evans, 2010). 56 percent of adults in a survey involving 2,700 consumers from Europe said that they would reduce optional spending by 12 percent on average (Berman Evans, 2010). This can lead to a serious problem for LV if its customers are affected. On the contrary, a study by Nunes, Drà ¨ze and Young (2011) revealed the opposite, showing improvements in LVs performance in the face of recession. This can be attributed to the companys effective marketing communication strategies. Context analysis Internal Factors Company analysis LV has built an international reputation for outstanding quality, creativity and craftsmanship in the duration of five generations (Fujiwara, 2007, p. 1). Maintaining the authenticity of the past while at the same time forecasting the future has been pivotal in the company values (Fujiwara, 2007). Today, the brand has outlets all over the world (Kapferer, 2012). Product analysis LV products include handbags, luggages, purses, jewelleries, and others. The issue here is the vulnerability of its products to counterfeits. Almost 99 percent are counterfeits (OFlaherty, 2008). Thus, the company has taken several steps to curb this problem by implementing the Principle to Eliminate Counterfeiting which includes distribution of warning notices and registration of trademarks (Shiganawa, 2008). However, these strategies are not always successful because the root problems are not tackled. External Factors Environmental factors Delpal (2011) reported an increase from 72 billion euros in 1994 to 168 billion euros in 2010 in luxury goods sales, making the yearly growth 5 percent on average. The growth of the luxury market has led to the entrance of many luxury fashion brands, increasing the competition (Kim Ko, 2011). Therefore, LV should design competitive marketing strategies. Competitor analysis LV has many competitors such as Hermà ¨s, Dior, and Gucci. Hermà ¨s expanded its operations by employing more craftsmen and acquiring several companies of French origin (Delpal, 2011). On the other hand, Delpal (2011) reported that Dior, Gucci and Yves Saint Laurent eliminated most license agreements to have better control of its operations. Then, LV launched several production units to keep up with increasing demands (Delpal, 2011). These strategies employed by luxury brands show that the companies sometimes do replicate the marketing strategies of its competitors competitively. Objective / Goal of the company The goal LV is to be the undisputed leader of the luxury goods sector (LVMH Codes of Conduct, 2010, p. 5). This objective is backed up by the values shared by the company employees: (a) Innovation and creativity: because our future success will come from the renewal of our product offering while respecting the roots of our Houses. (b)Excellence of products and services: because we embody what is most noble and accomplished in the artisan world. (c)Brand image enhancement: because our brands represent an extraordinary asset, a source of dreams and ambitions. (d) Entrepreneurship: because this guarantees our ability to react and our motivation to create and seize opportunities. (e) Leadership-Be the best: because it is through continually excelling that we accomplish the best and achieve the best results. Source: LVMH Code of Conduct, 2010. What is the need for organizational objectives? Yip (2007) mentioned that it provides a sense of direction and focus, maximizing the potential for long term success. What is the promotional objective and strategies of the company? The general promotional objective of the companies is to build a luxury brand image so that the brand is associated with luxury among its customers (LVMH Codes of Conduct, 2010). What is the relationship of corporate strategy and promotional objective The promotional strategy is closely related to the corporate strategy of LV because it is derived from the overall objective of the company which is to become the leading luxury goods company. The company utilizes the SMART (Specific, Measurable, Achievable, Realistic and Timely) (Yip, 2007) guidelines to create its five core values. Budget and other resources Finocchiaro (2010) reported that the company increased its total advertising expenditure in 2010 by 57 percent from 2009 to 2010. This major increase may be attributed to a rebound from the bad economic conditions in 2009. It was also mentioned that in 2010, from the month of January to June, $ 22 million was allocated for advertising, compared to $ 14 million of the last year (Finocchiaro, 2010). This is a promising development in keeping up with the competitive environment. What are the differences between sales and communication-based objectives? Sales based objectives are more concerned with the bottom line of the company and short term profits of the company whereas communication based objectives focus on building a favorable image of the company (Berman Evans, 2010; Kotler Armstrong, 2008). Message Strategy of the company LV utilizes newspapers and magazines to display image ads as a pull strategy rather than aggressive ads which uses the push strategy to attracts customers (Shiganawa, 2008). Source: Kotler Armstrong (2008) Figure 3 Push versus Pull Promotion Strategy The push strategy pushes the product to consumers while the pull strategy creates consumer demands for a product through marketing activities (Riley, 2012). Accordingly, LV has a principle of avoiding mass advertising such as television commercials to build its image as a luxury good (Shiganawa, 2008). Target Audiences What is the target market According to Diniz (2009), the target market of LV is males and females between the ages 30 to 50 years old, with income of  £35, 000 or more. The company also targets graduates and professionals with sense of self worth and novelty seekers (Diniz, 2009, target segmentation). Plus, the company focuses on people who value luxury brands as a symbol of status as well as those who respond to peer pressure (Nunes, Drà ¨ze Young, 2011). Consequently, the feedback of these customers is important in order to evaluate the effectiveness of marketing efforts towards one of the most important goals which is customer satisfaction. What is the feedback from customers The figure below shows the least things that customers like about shopping at LV based on a survey of 2,318 respondents from all over the world (Lee, 2009). Source: Lee, 2009. Figure 2 What do you Like the Least about the Louis Vuitton Shopping Experience? From the figure, service is seen as the least thing customers like about the brand while the second least liked attribute is the price-value relationship. However, Lee claimed that the satisfaction of LV customers has little to do with the price-value relationship as customers who purchase the brand value the prestige of owning the brand, not its economical benefits. The survey also outlined several interviews with the customers of LV to obtain their feedbacks. One customer said I dont look like a typical LV customer, so the salespeople were in a hurry to have me out of their store as fast as possible while another customer remarked I guess I did not fit the image I was not wearing all labels(Lee, 2009, Voice of the Customer from Louis Vuitton Shoppers). Lee (2009) said that the brand focuses its promotional activities and services towards people who seem to embody the target market of the brand, which are people with high social status. Although this is a differentiation strategy w hich may benefit the company, it may have adverse effects in the long run if the company does not recognize that they have diverse clientele from various backgrounds, not necessarily high status. This may be because today, people who are average in terms of income level has changing needs and is moving more towards satisfying their wants for status rather than physiological needs. Marketing communication The aim of marketing communication (Brief) and role The aim of marketing communications is to engage the target audience in terms of processing rational information or emotional information (Fill, 2009). Dion and Arnould (2011) said that LV is more concerned with the emotional aspects of consumption, due to its association with luxury goods. However, Fill (2009) suggested that there should be a balance between both elements (rational and emotional) rather than focusing on solely one need. The promotion tools For LV, the focus of the promotional tools is more towards enhancing the brand image rather than directly generating sales. Advertising LV does not use mass advertising to create sales volume (Shiganawa, 2008). In fact, the company does not advertise in television commercials, which is one of the common ways of advertising. Television commercials are considered mass advertising. On the other hand, the company also uses magazines to display image ads. According to Laitinen (2009), this form of advertising is quite powerful because of its ability to be passed down to many people and retained in the magazine for a period of time. Personal selling According to Shiganawa (2008), LV values the richness of communication between sales persons and customers because then, they are able to communicate more effectively about the product information and other details which cant be achieved through mass advertising. Sales promotion Sales promotions are focused on creating value for money which involves tools such as coupons, deals, discounts and other means which create quick sales (Kotler Armstrong, 2008). However, LV has a principle of prohibiting bargain sales and selling in value sets due to its emphasize on quality rather than price (Shiganawa, 2008). This is related to the objective of LV which aims to become the leading luxury goods brand. Public relations Public relations are concerned with building trust of the public through sponsorships, events, features and others to form a good image for the company (Kotler and Armstrong, 2008). As Fujiwara (2012) reported, 64 percent of luxury goods customers are in favor of socially responsible brands. Thus, LV puts great importance in being involved with the community. This is evident through the companys effort in constructing a forest in Japan, contributing scholarships in China, creating an arts course in London and making a playground in Russia (Fujiwara, 2007). The focus of its social responsibility activities towards local context shows how the company is aware of the needs of its local customers. Direct marketing The company markets the product by showing demonstrations on how to care for the products and providing relevant information face-to-face. This encourages feedback and enquiries can be made directly while receiving prompt responses. Intercultural Marketing communication It is advisable to take into consideration the local factors in carrying out marketing communication. LV demonstrated its ability to adapt to local context by organizing various marketing strategies to build public relations. For example, the company built 40 playgrounds in 30 Russian states through the Naked Heart Foundation, preserved the environment in Japan through the Louis Vuitton Forest through More Trees program, participated in fundraising activities in South Africa through the Mandela Rhodes foundation and other social responsibility programs in Thailand, Spain, China, France, and many other parts of the world (Fujiwara, 2007). This shows that the company pays attention about the happenings in different parts of the world and takes part in helping as part of it public relations effort. Problem statement of the Company The LV brand has the potential to increase its performance through various marketing communication tools. However, several issues must be highlighted. Nunes, Drà ¨ze and Young (2011) reported that the recession may have an adverse effect on the performance of businesses such as LV which emphasizes luxury. Another problem faced by the company is the wide availability of counterfeit products, an estimated of 99 percent which is a very high percentage of counterfeits (OFlaherty, 2008). Recommendation During recessions, the company can temporarily change its marketing strategies to reflect the changing market situation. For example, instead of prohibiting the placement of ads in televisions to reach the mass community, the company can employ this method to increase awareness and create new trend towards better value. Plus, the company can be more flexible towards its target audience to include younger generations who has increasing buying power as well as having the ability to generate greater word-of-mouth communications. In terms of combating counterfeit products, the company should reinforce the Principles Prohibiting Appraisal of Authenticity more strictly and adhere to the rules set by the companies themselves. Conclusion The LV company has a differentiated promotion strategy and is more selective in the way it conducts marketing activities such as ad placement, pricing, and others. This is important to build an exclusive brand image in line with its aim to become the leading luxury brand in the market. The company also avoids mass advertising to a certain extent and mainly aims to advertize to its target audience. However, the company still maintains good public relations through its socially responsible strategies. In conclusion, the planning of marketing communications is important and is mainly dependent on the key objective of the company. In the case of LV, it is to become the leading luxury brand. (2180 words)

Gung Ho

Gung Ho is an American comedy movie released in 1986. The story of the movie is about the takeover of an American car plant by a Japanese corporation named â€Å"Assan Motors†. In a small town named â€Å"Hadleyville† in Pennsylvania, the local auto plant is closed for nine moths which supplied most of the jobs in the town. The former foreman of the plant goes to Tokyo and does a presentation to convince the â€Å"Assan Motors† corporation to re-open the plant and provide jobs for the town. The company agrees and the executive team comes to US. Upon their arrival, they require a high standard of efficiency and quality of production from US workers.Because American workers were so desperate to get a job, Japanese executives pursued to take advantage of it. The employees are not allowed to form a union and they are paid lower wages. All the employees were required to go around the factory, so that everyone knows every job in the factory. As the plant began to opera te and Japanese people and Americans start to work together, culture conflicts occur between them. For example, the executive challenged the workers to do morning exercise all together before they start working since it is a common routine in Japan.However, Americans find it humorous and show attitudes of ignorance to the morning exercise. The executive goes around the plant to check the performance of the workers and sometimes judges them to work better which are very irritating to American workers. They wanted the workers to work faster and produce as many cars as they can. During the lunch time, the Japanese executives eat their meal using chopsticks which look funny to the American workers. Also, the Japanese executives take bath together in the river which Americans find it very ridiculous. Stevenson works as a liaison between Japanese executives and American workers.Kazuhiro is the top executive of the plant who tells Stevenson to inform the employees to produce 15,000 cars in one month in order reach the efficiency standard of Japanese car plant. Kazuhiro was trained in a special program of executives to become tough and strict because he was judged and pointed to be too weak and lenient executive. Working as the top executive in the car plant in America is the last chance for him to change his lenient behavior and become a stronger leader. Meanwhile, Stevenson calls a meeting with the workers to inform about the 5,000 car production and convince them to do it. However, as soon as the meeting starts, he hears too many complaints about the work pressure at the plant from the workers. Stevenson tells a lie to the employees that they have to produce 13,000 cars in one month in order to reach the best production and efficiency and raise the wage because he could not dare to say 15,000 cars when there are already enough complaints from the employees. However, the workers find out the truth after a while. Because of overworks and pressure, the employees event ually go on strike and the plant becomes about to close.Stevenson does a speech to the town people to again convince them to work for the town and for their family and show that they are better than Japanese people. Stevenson and the executives start to work in the plant again which also encouraged the workers to come back and go for the way to make 15,000 cars. Kazuhiro begins to understand and have good relations with the workers. Even the executives start to work with the employees to make 15,000 cars. The CEO of the corporation arrives in US and visits the plant. However, he finds out that they are short of six cars to make 15,000.If they are short of even one car, the plant would have been closed. However, the CEO sees that Japanese executives and American workers cooperated well and worked hard. He said â€Å"Good team† to the people and the plant is no longer need to close. From the movie, I have noticed some interesting scenes that showed culture differences. For exam ple, when Stevenson was doing a presentation to convince the Japanese executive to open a plant in his town, he spoke casually and even used some slangs in his speech which may have shocked some Japanese people. On the other hand, Japanese executives kept in sitting in silence and did not ask any questions.They were too serious and quiet that Stevenson even doubted if they knew English and understood his speech. As the executives live in America, they start to get used to American life style little by little. Especially Kazuhiro likes the American idea of everyone is special and there are much more things to enjoy in life despite work. Kazuhiro slowly realizes that he has lived only for career and did not spend good time with his family and did not care them well. When he first came to America, he was always wondering why everyone thinks they are special in America. They are just a part of the team according to him.There are many good lessons in this movie about management and leade rship. When managing workers, it is important to first understand their culture and lifestyle. It is not a good idea to force workers to follow the policy that is implemented in a different place. Depending on the place and different culture, managers have to create different policies in order to create a good teamwork. I think rather acting bossy and strict to the employees, treating them nice as friends would lead to build a good relationship between the manager and workers, and it could encourage the workers to work harder because it creates trust between them.

Five Important Classroom Procedures

An Article About 20 Design Thinking Essay - 1315 Words

recent and then more of a design â€Å"classic† from 1992 [3]. Moreover, Tim Brown discussed in the Harvard Business Review in 2008 Design Thinking, [2] and, Jon Kolko wrote an article about 20 Design Thinking Comes of Age [2]. This gives a clear idea of different ways of Design Thinking. And Phil Brown recently discussed Why Design Thinking Conquered The World, [1] as well as, Steve Lennon discussed about Design Thinking [5]. The text, which is less relevant, is the Wicked Problems In Design Thinking as it is quite an outdated text book, but it is very influential indicates that it is either difficult or impossible to solve because of requirements or it s incomplete that are often difficult to recognise. Overall, all these books and sources give applicable information what they believe an individual should do in the process of design thinking. Overview of Search Results The fact is, that visual research designs, sketchbooks and blogs are sources of inspiration for continual development of ideas. Design students are encouraged to keep personal blogs such as Tumblr and WordPress as a convenient and valuable vehicle for sharing their ideas and soliciting and receiving feedback online – an excessive source of development. On the other hand, sharing their inspiration online allows individuals to get started with some ideas. [6]. From all these sources, designers can progress with a wider understanding of how things have transformed. Design thinking has become a way of approachingShow MoreRelatedThe Principles And Purpose Of Interactive Design1229 Words   |  5 Pagesand articles – was conducted to discover information about the process of Design Thinking. To ensure the search results were not overwhelmingly numerous, speech marks on the phrase â€Å"Design Thinking† were used before entering it on the search engines. The purpose of this is to ensure there is appropriate information returned. The books selected were Design Studies by Catherine Stones published in 2010, [8]; The Principles Purpose of Interactive Design published by Jamie Steane in 2014 about theRead MoreDesigning An Article On Design Thinking Essay1419 Words   |  6 PagesDesign Thinking I have been researching about Design Thinking and the vital role that reinterpretation plays in the design process and reviews. Moreover, to discover more information, I used the library, Google Scholar and ACM Digital Library and various magazines, blogs and articles. I used speech marks on the phrase â€Å"Design Thinking† before entering it on the search engines. The purpose of this is to ensure I discover appropriate information. I have selected the book Design Studies by CatherineRead MoreClinical Thinking and Critical Judgement Essay1100 Words   |  5 PagesQualitative Article Critique Critical thinking and clinical judgment are important skills that professional nurses use in every day clinical setting. In 2012, a mix method qualitative study by Dr. Jeanne Mann was done to evaluate the effectiveness of educational strategy to develop clinical judgment skills in nursing students. In this study, the population was identified as volunteered Level II baccalaureate nursing students from a Midwest nursing program. The variables identified in this article areRead More`` Alien Notion `` By Chip Rowe1246 Words   |  5 Pages2003. In this article Chip Rowe writes about the attempts of creationist to bring God into public schools. According to Chip Rowe, after the Supreme Court ruled that teaching biblical creationism in public school is a violation of church and state, creationist have been divided into two groups. One group called â€Å"young earthers† believe a literal interpretation of Genesis in the Bible, while the other group developed a new way to â€Å" sneak God into the classroom† by creating intelligent design or as RoweRead More20 Years of Change on the Web646 Words   |  3 Pagessubstituted by machines and with that, humans had more free time to explore other ways of knowing. In the last 20 years, with undeniably quick and reliable exchanges of information, the human race is being able to construct a globalized world.Thinking back about growing up in past times is a memory well worth taking when trying to comprehend the issues the today’s society. A simple 20 years prior, children used to lay outside throughout the day, riding bicycles, playing games and building fortificationsRead MoreThe Design Philosophy of Ruby Ross Wood1039 Words   |  5 PagesThe Design Philosophy of Ruby Ross Wood D’Aja Anderson Professor Jennifer Hopkins Tidewater Community College- SDV 101 17 December 15, 2012 This paper expounds on the life and design style of Ruby Ross Wood. Her abstract life was during the cookie cutter times of the 1900’s. During these times the everyday woman went from being a homemaker to earning wages and being a prominent member of society. It was an excellent time in history when the women of the world stood on the threshold of greatnessRead MoreAnalysis Of The Short Article On Being An Atheist 1714 Words   |  7 PagesJames Shank October 12, 2015 Phil 201- B06 The Problem of Evil H. J. McCloskey is the author of the short article â€Å"On Being an Atheist†. He has also written many more books on the support of atheism. For this essay we will be looking at his article â€Å"On Being an Atheist†. In his article, McCloskey examines many Christian arguments for the existence of God. McCloskey not only says that Christians are wrong in using these arguments but he critically analyzes them from the view point of a devout atheistRead MoreEthics in Business: Overview of Nike Essay599 Words   |  3 Pageshas the best profits. However companies occasionally fail to remain ethical in their activities, because they are too concerned with profits. Nike Inc. is a worldwide company that is very famous for their designs and apparel wear, also it is a multination corporation that is engaged in the design and marketing. However Nike has pros and cons in some of their actions have been questionable. History of Nike Before there was a Nike Inc., before there was the swoosh Nike was founded by Bill BowermanRead MoreCase Study Trader Joe Keeping It Fresh711 Words   |  3 PagesTrader Joes Keep Things Fresh Leslie Taylor Embry Riddle Aeronautical University Organizational Behavior MGMT 317 Dr. Dwayne Thomas June 6, 2015 Trader Joes Keep Things Fresh 1. How does Trader Joe’s design jobs for increased job satisfaction and higher performance? Trader Joe’s success with their employee’s is based on hiring individuals who are â€Å"ambitious and adventurous, enjoy smiling and have a strong sense of values† (Uhl-Bien, Schermerhorn Jr., amp; Osborn, 2013, p. 98). TraderRead MoreDunkin Donuts : A New Position1261 Words   |  6 Pages A New Position with Dunkin’ Donuts Can a position impact and cooperation? In 1950, Dunkin’ Donuts opened with values and principle based off family traditions. In article â€Å"Company Mission Statement† by Farfa (2015) Dunkin’ Donuts mission statement is â€Å"Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores (p. 1).† As a new District Manager of Dunkin’ Donuts, a strategic plan will need to be developed based on the company’s foundation